Muro, Director General for Tourism, looks back on her first year at the
head of the Directorate General for Tourism of the Government of
Catalonia. In this interview with FullTurisme she outlines some of the
actions to be taken and challenges to be met in the short term, such as
the Strategic Tourism Plan for Catalonia, the revision of legislation
aimed at reducing regulatory costs and potential ways to provide a motor
for tourism promotion. Muro emphasises that one of her priorities is to
continue providing support to businesses and she announces the 'Turisme
Futur' (Future Tourism) line of funding. This scheme is organised by
the Catalan Finance Institute (ICF) and will offer loans at 0% interest
to Catalan SMEs in the tourism sector.
Directorate General for Tourism remains committed to projecting the
image of Catalonia as a quality, high added-value tourist destination.
Within the Tourism Quality System of Catalonia, the Ministry of
Enterprise and Labour and the Association of Guest Houses of Catalonia
signed a collaboration agreement on 28 December under the terms of which
they are to carry out a pilot project that will enable the precise
definition of the parameters for culinary specialisation based on the
work and reports produced by the Directorate General for Tourism and the
Association of Guest Houses of Catalonia last year.
guides play an essential role in the European integration process and
in the projection of Europe abroad. Their role extends far beyond simple
guiding or the transmission of information, as they are a human element
that helps build bridges between the different cultures that visit our
region. In their role as interpreters they must be aware of the way of
life, the way of thinking and the way of feeling in the place they work,
as well as among their clients. Three elements are essential for the
future of tourism: intercultural skills, sustainability and the creation
of experiences. The European Union is financing a project with the
participation of eight European countries.
7th Snow and Mountain Tourism World Congress, organised by the World
Tourism Organization (UNWTO) and the Principality of Andorra, in
conjunction with the local authority (Comú) of La Massana, will
be held on 11 and 12 April 2012 in Andorra. The congress will consider
the challenges and opportunities facing snow tourism, the new business
models in the sector, innovation and the impact of climate change. There
will be a particular focus on the use of ICT, diversification of
tourism activities and services, and the new emerging mountain
University Conference on Religious Tourism, jointly organised by the
University of Girona, the University of Barcelona and the Abbey of
Montserrat Foundation, will take place at Montserrat on 5 and 6 March.
first of these conferences took place in 2010 and, based on the topic
of 'concepts, types and spaces', it aimed to establish the foundation
for future conferences. The second conference looked at symbolism and
sacred art. The subject of this third conference will be sacred sites
and religious tourism.
mature tourist destinations, the local authorities use sporting events
to reinvigorate tourist numbers and economic activity. This article
calculates the economic impact of the Challenge International Triathlon
that was held in October 2010 and details the strong and weak points of
the event for the region of El Maresme. To summarise the findings of the
article, it can be said that a sporting event, in addition to its
economic impact in terms of accommodation, catering and trade in the
city, can also promote and reposition a mature tourist destination. It
can also attract family tourists with high spending power who are also
interested in high-quality complementary tourism services. Lastly, based
on the data obtained, elements can be seen that will enable the
relevant authorities to pinpoint weaknesses in the destination and to
improve the product and its promotion.
2012 Alimara Awards recognise quality and innovation of material used
in tourism promotion campaigns both by public bodies and private
companies in the tourism, hotel and gastronomy sector or other sectors
that generated tourism demand during 2011.
Policy and Practice for Global Tourism
is a guide to the major themes in world tourism today. Through 11
chapters, it presents an overview of a range of topics: sustainable
tourism, social networks, emerging markets, creating a successful
destination brand, examples of UNWTO’s work in key areas, case studies
and opinions from business leaders, destinations management
organisations, academics and NGOs.
it is not only products that people seek to 'consume'. The reality of
the welfare state and 'advanced' societies mean that prevention, beauty
and pleasure play an increasingly important role. This publication
presents the conclusions of the mapping and analysis of the Catalan
wellness industry and the main trends and consumer profiles". (Extract
of the executive summary)
exhibition 'Ferran Adrià and elBulli. Risk, Freedom and Creativity'
shows the creative world, the talent and the comprehensive capacity to
innovate of Ferran Adrià and the work done at elBulli teamwork. The
exhibition will run from 2 February 2012 to 3 February 2013 in the Palau
Robert in Barcelona, and will then be shown in New York and London.
Parallel to the exhibition, the Palau Robert will be running a programme
of educational activities, guided tours, an audiovisual cycle, a
presentation of Designation of Origin agricultural products and the
'Thinking about Art Today' master’s degree module at the Autonomous
University of Barcelona. (Extract of “The Palau Robert unveils the
creative universe of Ferran Adrià”)
yearbook summarises tourism activity during 2010. It follows the
structure of previous editions, but with a few new additions. In the
section on different types of tourism, it analyses sports and active
tourism, health tourism, religious tourism and wine tourism. In the
terminology section, it includes terms related to the interoperability
of tourism information systems, a strong service-oriented approach and
corporate reputation. In the section on legislation, the transposition
of the Bolkestein Directive receives special mention. (Extract from the
review by Editorial universitaria Ramon Areces.)
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