Title SoTo - Socializing Tourism, integrated training course for social tourism
Project Number 527466-LLP-1-2012-1-IT-LEONARDO-LMP
Project Type Development of Innovation
Country EU-Centralised Projects
Social tourism became an issue in times of crisis. The labour market is constantly developing towards this direction, thus there is a strong need to have professionals involved in the tourism market equipped with new skills, the capacity to offer tourism services with social approach. By providing skills to professionals involved in tourism business, making the latter socially relevant, SoTo increased the chances for all (low class families, marginalised people included) to join tourism activities which puts them in contact with other people of other cultures, thus strengthen their social cohesion and nurturing intercultural dialogue.
SoTo was founded on the principle of close, strong and continuous cooperation and link between the tourism so as to provide socially approachable tourism activities. This implies cooperation among business enterprises and social sector, profit and no profit all playing a strong role in the proposal.
SoTo answered to the growing interest of different actors regarding the theme of social tourism, and tried to implement the general principle of “right to tourism for all”, especially in this moment of crisis in which local territory and community are experiencing a decrease in touristic incomes, along with strong economic and occupational losses. New and innovative actions for touristic hosting will offer local community an additional tool for territorial brand valorisation, very important in this moment of crisis when tourism is becoming a luxury for many. Given the lack of training paths on this issue the aim was to create a user friendly training model addressed both to touristic operators and social entrepreneurs, to private and public local actors in the field of tourism.
SoTo developed a training model which was implemented through lessons along with “job shadowing” and project works for the creation of touristic personalized services package for tourists with new needs. Also a certification system was developed in accordance with EU rules, certifying these new professional skills. To achieve these products SoTo edited a state of art analysis, collect good training practices on the topic, and assessed training needs through focus groups involving 91 stakeholders in the 6 partners’ countries. This led to the development of the training and certification model tested in 6 piloting training activities in each participating country, involving in sum 102 trainees.
Description This project took origin from the desire of all partners to promote social tourism, defined as "the right to tourism for all." The period of economic crisis, that all of Europe is going through, invests mainly young people and led to an increase in the unemployment rate. The purpose of this project was to provide an additional tool for local communities to promote their reality through tourism. SoTo developed a training model which was implemented through lessons along with “job shadowing” and project works for the creation of touristic personalized services package for tourists with new needs. Our intention was to involve local public and private actors, non-governmental organizations, associations and any other organization that could help us improving and promoting the knowledge concerning the social tourism.
Access for disadvantaged
Utilization and distribution of results
Recognition, transparency, certification
Open and distance learning
Accommodation and Food Service Activities
Human Health and Social Work Activities
Other Service Activities
program or curricula
- a training model which was implemented through lessons along with “job shadowing” and project works;
- creation of touristic personalized services package;
- certification system;
- state of art analysis, collection of good training practices on the topic;
- focus groups involving 91 stakeholders in the 6 partners’ countries;
- training and certification model tested in 6 piloting training activities in each participating country, involving in sum 102 trainees.
- manual available in 10 languages;
- multilingual website and a Facebook page, media events, transnational conferences;
- 22 letters of agreement with VET organisations, mainstreaming round tables, workshops and dissemination activities.