Title farms Up! Fostering the emerging agro-entrepreneurial culture through dynamic training solutions
Project Number 527718-LLP-1-2012-1-GR-LEONARDO-LAM
Project Type Mesures d'accompagnement
Individual Participation Impossible
Country EU-Projets centralisés
Marketing Text Le projet «FARMS UP» a réussi à promouvoir la culture de l'agro-entreprise émergente en Grèce et soutenu l'amélioration des compétences entrepreneuriales des agriculteurs. La mise en œuvre de quatre ateliers, une conférence Européenne et un site Web avec un jeu interactif et une base de données consultable de plus de 22 projets Leonardo da Vinci, ont aidé les entrepreneurs d'affaires agricoles à s’améliorer et d'acquérir des connaissances sur des questions clés, telles que la branding et le marketing.
Agriculture plays an important role in the European Economy with funds for agriculture and rural development (i.e. CAP financial support to farmers, production of methods for food quality and safety, marketing of agricultural products) representing 42% of the total EU budget, showing that the CAP is a vital issue for the European policy. In 2010, European exports of agricultural products allowed farmers within the EU to collect a total of 90 billion euros, while the average increase in the income produced by agricultural activities reached 12.3%. At the same time, however, agriculture in Greece, the third largest industry that contributes 4% to the country’s total GDP (IMF, 2010), faced a 4.3% drop in its produced agricultural income within the same period, which was the 3rd largest decrease among EU Member States (Agriculture in EU: Statistical and Economic Report 2010). The agricultural sector in Greece is now shrinking by a 4% rate annually (Eurostat).
Greek sustainable agro-business practices and increased exports are expected to be beneficial for an economic recovery and growth in Greece, as they could prove to be a way out of the current severe financial crisis, especially as there is great potential for the Greek agricultural sector if it becomes more business oriented, more efficient and more competitive. In this frame, it is also very important to encourage farmers, regardless of age and origin, to learn what LLP can do for them, by offering them a personal development advantage and operations effectiveness through the implementation of entrepreneurial principles.
The project aims to trigger farmers in seeking more information on agricultural entrepreneurship by illustrating the existence of projects which could help them into that direction. More specifically, ‘farms Up!’ will present 22 LdV projects that have been pre-identified and evaluated to meet the quality criteria established by the consortium (e.g. content, outputs, quality). The selected 22 LdV projects will be promoted in a more tailor-made and attractive way for the target audience so as to be able to take advantage of the available learning material and improve their entrepreneurial skills.
Lastly, a key ‘farms Up!’ advantage is the combination of results from such projects (LdV) to raise awareness and interest for the pursuit of agricultural entrepreneurship, while informing on opportunities and delivered tools already available for use offered by LLP.
‘farms Up!’ aims to foster the emerging agro-entrepreneurial culture through dynamic existing training solutions and to trigger farmers in seeking more information on agricultural entrepreneurship by illustrating existing training solutions which could help them into that direction.
Main project objectives:
Encouragement of farmers’ entrepreneurial mind setting, culture and sustainable activity;
Showcase the available training tools through the promotion of 22 LdV projects that will assist farmers into becoming better entrepreneurs by developing or/and improving their entrepreneurial skills and competencies;
Encourage farmers, regardless of age and origin, to learn what LLP can do for them, by offering them a personal advantage for development and operations effectiveness through the implementation of entrepreneurial principles;
Enable farmers to acquire knowledge and know-how on ways to brand and market their products, on how to increase sales and profit;
Inform farmers on how to better manage their business and on the market opportunities that exist for them.
The promotion of the twenty-two (22) LdV Projects focusing on agricultural entrepreneurship will give farmers the opportunity to explore projects that have already addressed their existing needs in agricultural entrepreneurship. These projects will urge farmers to capitalize on the already existing material, which has been previously developed and implemented, in order to eventually become better entrepreneurs.
According to the data provided by EU Commission in the “Statistical and Economic Information Report 2010”, the performance of the agricultural sector in Greece is dropping (4.3%, decrease in 2010) compared to the average within the EU (12.3%, increase from 2010). The European environment shows that the agricultural sector will grow in the years to come and the price of the agricultural products will increase (EC Agriculture and Rural Development, Statistical and Economic Information Report 2010). This is a clear opportunity for Greek farmers to establish and operate sustainable agro-entrepreneurial structures that could be profitable and competitive at a national, European and international level.
Greek sustainable agro-business practices and increased exports are expected to be beneficial for an economic recovery and growth in Greece, as they could be a way out of the current severe financial crisis, especially as there is great potential for the Greek agricultural sector if it becomes more business oriented, more efficient and more competitive.
Utilisation et diffusion de résultats
Marché du travail
Entreprise, TPE, PME
Agriculture, Sylviculture et Pêche
Hébergement et Restauration
A vortal (vertical portal) focuses and targets to specific sector (i.e. Agriculture) thus providing a central virtual place for people with common interests, preferences, backgrounds and concerns, as well as deeper content, information and resources for the particular sector. Being the dynamic key dissemination and networking tool, it will raise awareness, inform, engage and promote Agro-entrepreneurship to Greek and European farmers, with an emphasis on the pre-identified 22 LdV projects.
It will serve as a strong exploitation and sustainability tool, having as starting point the 22 projects but also allowing for further dynamic growth, as it will be easily expandable, in terms of content (i.e. ongoing data entry of LLP/LdV projects) and more users throughout Europe (see WP7 Exploitation).
1. In brief, the ‘farms Up!’ vortal will:
Provide a soft gamification to increase users’ engagement by encouraging the target audience, through a storytelling scenario with game-like elements, to think as an entrepreneur. An eye-catching game section will challenge the users to play and test their agro-entrepreneurial performance. Actually, users will be placed into virtual situations where they will have to act on real-life issues that farmers face.
Provide the sophisticated ‘Search’ engine which, following a quick search in the project dynamic database, will best match user’s input and post a project short list based on user’s queries on training needs. A tailor-made search questionnaire will be created (multiple choices/ keywords) that will allow queries to be connected to one or more relevant projects. The vortal dynamic database will be continuously enriched (standard input form) with other LLP projects.
Show Case the 22 LdV projects in a homogeneous, informative/smart/friendly, format through the design of e-leaflets (EN & EL); thus, making the project purpose and outcomes comprehensive and attractive.
Include farmers’ real-life Success Stories (local heros) who have outstanding entrepreneurial stories to share with others acting as role models (text or/and video); Newscasting section to inform visitors on the latest news on agricultural entrepreneurship, funding initiatives, training, workshops; Agro-Photo competition for users to directly upload their agro-photographic footage and take part in a voting poll for the top 10 e-posters.