Title farms Up! Fostering the emerging agro-entrepreneurial culture through dynamic training solutions
Project Number 527718-LLP-1-2012-1-GR-LEONARDO-LAM
Product farmsUP! "This farm is your Business!" Conference
Title farmsUP! "This farm is your Business!" Conference
Product Type others
Description The conference was only the peak of a series of activities aiming to promote the Lifelong Learning Programme projects. farmsUP! offered knowledge and promoted directly to the farmers 22 European projects, while also built up a dialogue and listened to the farmers’ problems through a set of interlinked and complementary dissemination actions that culminated into the European Conference “This farm is your business” (15/10/2013 Nafplio, Greece). The ultimate aim was to present in more detail the useful results of 22 European projects under the Lifelong learning Programme 2007-2013, in order to make those results available for further transfer to other countries across Europe, upgrading the level and quality of VET at large and address to the farmers’ needs to acquire knowledge and know-how on ways to brand and market their top quality products, get the recognition they deserve, increase their sales and as a consequence earn higher profits, simply by starting to think more as entrepreneurs, in accordance with the priorities set by the European Commission. In total, the conference hosted approximately 1.000 participants, 380 of which were physically present at the conference and 605 who watched the conference online (through web streaming in Greek and English).
Result The noteworthy success of the event is justified both by the participants’ comments that were addressed to the organising committee and by the feedback received from the Evaluation Questionnaires completed by the participants. Overall, the feedback was very positive and the comments congratulated the organisers for their initiative. This positive feedback shows a fruitful conference that managed to have a positive effect on the participants, as it spoke in the farmers’ language and offered practical knowledge on the themes of: basic principles of agricultural entrepreneurship, marketing & branding of agricultural products, developing products for agro-tourism and mentoring for women agro-entrepreneurs.
Area of application