Title Web Advanced Export Manager - EM2.0
Project Number 526976-LLP-1-2012-1-IT-LEONARDO-LMP
Product Training Course for Export Manager 2.0
Title Training Course for Export Manager 2.0
Product Type modules
Export Management training shows a VET offer already developed but still very focused on a traditional approach based on the networks of intermediary organisations to which SMEs refer to receive direct and indirect support to identify partners, distributors, importers, consultants abroad etc. Still too few VET operators in Europe appear to be aware of the need to embed ICT and web contents / potentials into traditional EM training. The core of this project is represented by the match between existing core competences in management of export and web marketing, in order to upgrade both competences in a self-standing professional profile able to manage export and foreign trade with a closer view to web-driven global markets.
An innovative approach to train the next generation of EM, extremely appealing for the training market, for future professionals of export and for EU SMEs, always looking for new opportunities to access foreign markets.
The final product of the project is represented by a training course (full structure, methodological approach and modules) for the delivery of Export Managers 2.0.
Modules are expected to be composed as follow:
- a description of the module (which includes an introduction to the module, objective of the module and knowledge to be acquired; duration, etc;
- the core contents of the module;
- the core contents of the module translated into presentations/slides;
- accompanying didactic material;
- "final test" template, to assess the quality and effectiveness of training.
Potential Trainees: this group constituted of people in VET, already skilled in one of the two core elements of the training (EM and Web Marketing) or not trained yet. They will benefit in terms of improvement of the VET regional offer, in particular of the new training course delivered by any of the project partners or other VET institutions; this group will be involved during the life-cycle of the project, in particular during the Pilot phase, where they will be used as a test bed and to have a direct feedback about the effectiveness of the training;
Potential Transferee: this group constituted of Organisations potentially interested in including the EM2.0 course in their VET offer will benefit in terms of opportunity to be enabled to deliver the training, increasing therefore their offer and potential market. They will not be directly involved during the process of production of the training course. Nonetheless, those actors will be the main target during the implementation of WP6 (exploitation strategy) when the potential market of transferee will be assessed and invited to express its interest in the new training path.
Companies and their associations: this group of stakeholders will not be involved directly in the project, but will be the target of the communication and dissemination campaign. The communication campaign will not only disseminate information about the project and its contents, but will also act as awareness campaign concerning the need of improvement key staff competences (already employed export managers) according to the current needs of the market. This campaign is intended to generate a new demand of trained human resources, pushing the demand of training.
Area of application
The product will be used to deliver training for Export Managers in the frame of the the vocational training offer of partner organisations.
Furthermore, it will be used to transfer knowledge to other interested VET institutions.
Product Languages English