Title FoRWaRd - Food Recovery and Waste Reduction
Project Number 527451-LLP-1-2012-1-IT-LEONARDO-LMP
Product Project commercial
Title Project commercial
Product Type Film
Marketing Text A commercial meant to raise awareness and sensitize about the problem of food waste, giving also visibility to project results.
The consortium will develop a commercial meant to raise awareness and sensitize about the problem of food waste, giving also visibility to project results and able to encourage the general public to take part in a food waste reduction and recovery programme in their houses, facilities, shops etc.
It will last no more than 1 minute and will be based on irony. The development of the video will be assigned to an experienced group of social communication experts.
Target group Food producers, food retailers and food waste collectors, and anyone interested in knowing more on the topic and the FoRWaRD project.
Area of application Waste management in the food supply sector.