Title You. Promote Business
Project Number UK/12/LLP-LdV/TOI-575
Product You.Promote Business Project - New Programme Specification
Title You.Promote Business Project - New Programme Specification
Product Type teaching material
Marketing Text The You.Promote Business project trains unemployed young people in social media / online marketing, then places them with SMEs where they undertake two work placements. The new programme specification describes the innovative educational programme developed by the YouPro project partners. The new programme responds to the needs of small businesses by providing them with a social media / online marketing service for their services / products. The new programme responds to the needs of young, unemployed people by providing them with a 3-month course that equips them with marketable skills, training, workplace experience and references from employers and training organisations. It may lead onto full- or part-time employment for the learner, further related training, or to self-employment. The project supports the EU's Europe 2020 strategy for smart, sustainable and inclusive growth.
Description The new programme specification describes the programme in 9 stages, lasting approximately 18 weeks in total. Stages 1-5 involve cutting edge training in social media / online marketing, and preparation of the young person for the workplace. Stages 6-9 involve the two work placements, evaluation of the success of the work placements and evaluation of the learner's participation in the whole project. The document is intended to act as a blueprint for any organisation wishing to implement the programme.
Target group Educators, teachers, trainers. Educational organisations - schools, colleges, universities. Employment agencies. Small-to-medium sized enterprises. Business managers. Young people not in education, employment or training.
Area of application The specification is used to help interested parties to understand how the You.Promote Business project programme works in a practical sense. For organisations who wish to implement the programme, it is a blueprint for doing so.
Product Languages English