Title Foundations for Work
Project Number UK/12/LLP-LdV/TOI-533
Product First Electronic Newsletter
Title First Electronic Newsletter
Product Type distribution methods
Marketing Text The electronic newsletters (ezines) have two broad categories of readers: current contacts and prospects with whom we hope to engage in the project. The ezines are the projects best way to facilitate the transfer of information to these two distinct groups and elicit further interest in the final results.
The electronic newsletters (ezines) contribute to the following project objectives: - using the projects' strong multi-actor consortium, the ezines can improve quality and increase volume of cooperation and information to other organisations and and institutions offering learning opportunities to the target group.
- The ezines can also contribute to European added value through dissemination of this product thereby providing a greater profile of the project; and allowing for a multiplier impact in host and origin countries as well as potential future replication.
- Contribution to horizontal issues as ezines will raise project profile and promote an awareness of the importance of cultural and linguistic diversity within Europe, as well as of the need to combat racism, prejudice and xenophobia.
- Overall contribution to project objectives, as the ezines provide an opportunity to promote a widespread uptake and use of the training course by focussing on social actors with access to immigrant populations and also VET institutions and other training bodies providing a platform for potential to mainstream the course.
Target group Active adult education teacher, adult education provider, adult education providers associations, adult education teacher, adult learners, adult learners associations, apprentices, centre for vocational guidance and counselling, body providing guidance and information on life long learning, employers, enterprise large (>500 employees), non profit non governmental organisation, local communication associations, unemployed, VET providers associations, vocational or technical secondary school, vocational training centre or organisation, vocational training institute tertiary level, associations working in the field of life long learning, teachers, trainers and other staff involved in any aspect of life long learning, counselling, foundation, other type of not for profit body, other type of public organisation, other types of association, public authority (local), public authority (regional), public authority (national), social partners, chambers of commerce, people in the labour market, non profit organisations, voluntary bodies, non governmental organisations, public research centres, SME, university or higher education institution, publisher , other.
Result This first ezine introduced the project, TNA report and website to our target groups.
Area of application Each partner maintains a separate but standardised database for dissemination of the ezines which are centrally produced by the lead partner and then localised and translated by the relevant partners.