Title E-Commerce Innovation for Vocational Education and Training Initiatives & Practices
Project Number UK/12/LLP-LdV/TOI-516
Project Type Transfer of Innovation
Country UK-United Kingdom
ECI-VETIP aimed to assist in the development of online skills and confidence in young people of varying backgrounds in order to encourage self-enterprise in the service sector, establishment of new online business and use of digital technologies and e-commerce capabilities in enterprise.
The lead partner transferred e-commerce competencies and digital resources to partner organisations across the EU, and the project allowed recipient partner staff and trainers to develop processes, resources and teaching practices to support a growth in e-competence among beneficiaries, including socially disadvantaged and unemployed youth.
The VETIP project's key aim was to use ecommerce resources to help partners in 5 EU countries to develop comprehensive ecommerce entrepreneurship programmes that would help beneficiaries to improve their digital competence and succeed in creating their own business online.
The consortium believes that he project has met all of the initial objectives specified in the application form. Each of the listed results has been achieved, and on a much more general level, the key aims of the project have also been realised. As stated in the project summary, the tangible outcomes of 'transfer of e-business technology products, staff trained, partner programmes adapted to support different target groups’ needs & ebusinesses established' have all been achieved, but also the intangible outcome of increasing 'econfidence to enrich VET curriculum & business training practices' has been a major benefit of the project for all partners. Many beneficiaries, both partner institution staff and learners/students, have commented that involvement in the VETIP project has given them a much greater understanding of digital business techniques, and developed their confidence in using digital resources to help them succeed.
For some beneficiaries, the project brought about a change of mind-set. Artists and designers, who had previously felt that being creative was all they could do, have discovered that using their talents to make money is not out of their reach. With expert support in business techniques and digital entrepreneurship, they have begun to see themselves not only as artists and designers, but as potential business owners.
In terms of impact, the consortium feels that initial targets have been exceeded, with the project already beginning to create change on a much wider scale than simply within partner organisations and their immediate area. Partners have forged new connections with national organisations that are able to support their aims, not only in terms of this project's objectives, but also in their wider aims to support beneficiaries and create opportunities. There have been a number of over-achievements on the figures stated in the application, as below:
Target: 100 learners supported | Actual: 250+
Target: 50 ebusiness action plans | Actual: 70+
Target: 10 eservice start-up businesses established | Actual: 17
Target: 10 ebusiness case studies | Actual: 17
Target: 10 vox pops | Actual: 15
Target: 20 teachers, trainers and managers trained | Actual: 35+
A key aim of the project was to develop or improve digital competence among staff and beneficiaries, and this is something that has certainly been achieved. With staff training sessions throughout the project, staff have learned to use the VETIP website and resources, but also gained a greater understanding of digital business techniques such as email marketing, social media marketing, ecommerce, digital advertising and online business. This has in turn been transferred to beneficiaries, allowing them to develop their digital skills and understand the ever-increasing importance of digital competency in an online world.
In parallel with this, they have also gained a greater understanding of business start-up processes, and many have developed a more entreprenurial way of thinking. Beneficiaries at VCD for example, said that they had never considered using their art and design skills to make money as part of their own business. The project has helped to open up this opportunity for them, and to use their initiative and entrepreurial skills to create their own career.
It is hoped that these two developments will be sustained for the future, beyond the end of the project. The processes and infrastructures put in place over these two years has embedded both digital competency and entreprenurial thinking at the core of each partner's adapted programmes, and should be a lasting lesson for all future students or beneficiaries who come into contact with the courses.
Administrative and Support Service Activities
Information and Communication
material for open learning
The VETIP website acts as the centre for project activities and communications. It brings everything together in one place, including project management templates, activity timelines, news and events, guidance materials, evidence, online mentoring, partner profiles, case studies and of course, the etools. Development of the website directly supports beneficiaries in accessing and learning ecommerce skills sets through the alignment of the eresources to teaching and business support processes. The website is also a major dissemination tool, with news items posted on the home page regularly, links to social media accounts and events listings in the beneficiary login areas.
The project website provides access to all project results, and login details can be obtained by contacting clevercherry.
VETIP product results include:
Initial needs analysis
Ongoing needs analysis
Final dissemination event
External evaluation report