Title Business Advisors Training Opportunities and Knowledge: to strengthen the consulting expertise and competence of the actors in public economic development through the transfer of an innovative and sustainable curriculum and the creation of consistent quality standards.
Project Number DE/12/LLP-LdV/TOI/147514
Project Type Transfer of Innovation
In view of a rapidly changing world, we believe that the European economic landscape needs to be smart, sustainable and integrative. Only such a foundation can assure high rates of employment, productivity and social cohesion. Public sector institutions promoting economic development play a vital role in this regard. And as a result, strengthening the consulting expertise and competence of business advisors in the public economic development sector is of great importance.
BARTOK intends to offer an innovative and sustainable training program for this target group of business advisors in the public sector. The transfer of successful training modules, the development of competence profiles and the creation of quality standards will close a gap in training and further education for public administrations throughout the EU.
BARTOK will make an active contribution to the educational objectives of the Leonardo da Vinci program and will address the gap in training and further education needs of public economic development advisors across the EU. The project aims to strengthen the consulting expertise and competence of business advisors responsible for stimulating economic growth through entrepreneurship.
Business advisors in local and regional economic development institutions need to play an increasingly major role. Their traditional tasks have included supporting the startup of companies and providing counsel for the ongoing survival of the startup enterprises. Considering global economic challenges as well as tightening budgetary situations, economic development institutions must develop more effective strategies to meet their primary objective of stimulating economic growth. And this is can only be achieved through training and further education aimed to support effective new business advising. Institutions of the economic development get more tasks of consultung and process-accompanying start-up support.
However in most cases, institutions do not possess the know-how to meet this demand for training. Neither schools, colleges or universities provide training in this sector. The innovative approach of BARTOK will offer a basis for consistent quality standards in the training and further education for the target groups across the EU. Through the integration and further development of existing training programs, a comprehensive curriculum including quality standards, which can be applied across the EU, will be created and consequently transferred within the EU. The span of the transfer of results ranging from the adaptation of existing teaching and learning materials to meet the demand in other countries up to the anchorage of quality standards in the specific education and training for the target group.
The individual project goals include:
a)A clear definition and description of the target groups’ training needs
b)The development of competence profiles
c)The adaptation of existing training modules and development of training modules for business advisors in the public economic development sector
d)Development of quality control management
The BARTOK (Business Advisors Training Opportunities and Knowledge) Project with the Partners, Kompass (Frankfurt, Germany), Aster (Bologna, Italy), KKIKK (Gothenburg, Sweden), and TIGZ (Kreis Groß Gerau, Germany) was launched during a KiKK OFF event in Bologna. Goal of the initiative is the professional development of business advisors in the public economic development sector. To establish consultant guides and quality standards for the public sector. To start with, a questionnaire was developed, to collect the specific training needs of the target groups in all participating regions.
In the next step, the Bartok partners conducted regional studies internally among the consultants actively involved in economic development. The results reflect the current professional development and need for further education and quality standards in this sector.
Furthermore, it was confirmed that there is a lack of vocational education and training for consultants involved in economic development at regional level, and only very limited opportunities, at national level.
Participants of the survey were interested to learn about methods and structures to initate and accompany effective and efficient start ups.
In summary, all respondents welcomed the opportunity to expand their knowledge and learn new ways to enhance their effectiveness in supporting start-ups.
Based on the studies and on existing training modules already in action, the BARTOK partners,- together with “Bildungswerk der hessischen Wirtschaft e.V.” developed the Bartok Training Guide.
The Bartok manual is based on a modular system. The existing- adopted- training modules were tested in all partner regions. This was the basis for the development of competence profiles, modification of the existing training modules and development of new training modules.
The Bartok Guidebook for Trainers contains the 5 Modules. The guidebook provides a comprehensive basis for service orientated education and further education for business advisors in the public economic development sector.
The modular model offers a very structural, effective service orientated model for the start up process including aspects of sustainability.
Prior knowledge is considered and incorporated and offers easy access to begin with.
The general basis of dissemination was a regular updated dissemination concept. The concept included a universal lay out for all communication, concrete target groups, Websites, social media, newsletters and press releases.
The Bartok Website includes comprehensive information about the project for example Partner information, products and events. Parallel to the web activity the data base Adam was updated with products.
Ongoing dissemination to the public was done via social media- on Facebook, Twitter, Xing, LinkedIn, Open Press, Press Releases and a Flyer.
As the projects final highlight all products and achievements were presented in a special event- the final conference.
Regional actors from public administrations and economic development participating in the final conference and reached through dissemination showed a lot of interest in the Bartok products and the initiation of follow up projects..
Through dissemination on social media the consortium was approached from organizations in Italy, Turkey, Northern Ireland and South Korea.
Together, the consortium has has over 60 years of experience and know how in the field of entrepreneurship and economic development. Evidence of the success is clearly displayed in the number of start up’s still on the market five years after founding.
This in return proves that the training modules implemented into the project are not the result of short term decisions but indeed successfully used for years.
The trainings modules are based on experience and up to date knowledge and incorporate current Quality Standards in the educational and further educational sector for actors in economic development sector. This fact is a clear indicator that the Guidebook will be used in the future to align educational standards for business advisors in the public economic development sector.
The Region of Gothenburg, the Institute Eurofortis in Latvia and the department for economic development of the town of Hattersheim, Germany are using the Bartok Guidebook for further eduction of their business advisors.
Also, as a direct result of the Project, Kompass is offering “Train the Trainer” seminars to business advisors.
A follow up project is planned with the region of Gothenburg.
Utilization and distribution of results
Recognition, transparency, certification
Public Administration and Defence; Compulsory Social Security
Administrative and Support Service Activities
transparency and certification
program or curricula
Techniques for analysis and prognosis for education and training needs
Curriculum (based on 5 training modules and including a guidebook)
Social Media (Facebook/Twitter)
Expertise in project analysis, training requirements, certification issues and existing training modules are combined into a curriculum, based upon the current learning needs, adapted and/or developed to a joint innovative integrated course.