Title eLSi - e-learning for Life Sciences internationalisation
Project Number DE/12/LLP-LdV/TOI/147511
Product eLSi Brochure
Title eLSi Brochure
Product Type others
Marketing Text A series of project brochures in 4 different languages (English, German, Italian, Swedish)for promotion, to inform the target groups about the eLSi e-learning tools, directing the target groups to the elsi website and the platforms on Moodle and eFront.
The brochures explain the nature and scope of the eLSi products and how they can help both SMEs and VETs. Brochures are available in the four languages of the project partners and as hard copy and PDF versions to enable a physical and electronic dissemination.
The brochure provides a condensed overview of the core project materials that were being developed. It was designed to provide illustrative practical advice on the key aspects of doing business in the 8 target regions that were defined after the survey stage. The introduction gives the overview of the store of materials available followed by a summary page for each of the target countries indicating the key economic facts and a state of market development regarding the life sciences and associated sectors.
This basic knowledge is offered to encourage potential learners to delve further into the eLSi materials to see how this information could be of business gain, and develop the habit of consulting eLSi materials.
The index for each country gives guidance on areas of support to overcome some of the problems that can occur when negotiating across cultural gaps when language is realistically not the only barrier.
Target group SME managers in European life science clusters, cluster managers, business support groups, VET practitioners and trainers connected to intercultural training or life science business management, business support groups, academic institutions focussing on VET training
Result Marketing Brochure in four languages (English, German, Italian, Swedish).
Area of application Marketing