Title Strengthening business performance management in economic networks
Project Number 2011-1-PL1-LEO05-19900
Product DRAFT of Managerial Tool Kit
Title DRAFT of Managerial Tool Kit
Product Type teaching material
Marketing Text There are extensive references between the chapters. A common theme running through the Tool Kit is internationalisation: how business networks can organise themselves for successful internationalisation. Each chapter is based on an action learning programme implemented during the SeBPEN project. This comprised a 4-hour general training programme, followed by action learning sessions and individual training and counselling in participating business clusters. As a result, this Tool Kit is intended for practitioners. Each chapter contains content-specific resources, methods, and tools intended for application by managers of business clusters and networks. A list of supporting references is included to provide further conceptual and methodological development. The reader of this Tool Kit is invited to use either the entire Tool Kit, or to focus on specific chapters as needed.
Description This Management Tool Kit provides a brief guide for management of business clusters and networks. It was developed within the framework of the Strengthening Business Performance of Economic Networks (SeBPEN) project, which occurred in Poland and Lithuania between 2012-2014. The SeBPEN project was supported by the EU’s Leonardo da Vinci programme, and was implemented by four project partners, including Partners for Local Government (Poland), the Wielkopolska Chamber of Commerce and Industry (Poland), the Kaunas Chamber of Commerce and Industry (Lithuania), the Lithuanian Human Capital R&D Institute (Lithuania), and Navigator Consulting Partners (United Kingdom).
This Tool Kit is applicable to a diverse audience concerned with the operations of business clusters and networks:
a. Business cluster and network managers, including general managers as well as functional positions, e.g. marketing and sales managers, training managers, etc. This includes managers of chambers of commerce and sectoral or functional associations who very often must decide on whether to develop business clusters.
b. Policy-makers and national, regional and municipal officials responsible for national, regional and sectoral initiatives involving business clusters and networks. These may include national development programmes, funding programmes or evaluations of clusters and networks.
c. Staff of academic and research institutions involved in studying or supporting business clusters and networks through research and development programmes or participation.
d. Consultants, trainers and other knowledge workers providing services to business clusters and networks.
This Draft of the Tool Kit is developed around 4 Chapters:
1. Strategic Analysis and Management.
2. Financial Management and Monitoring.
3. Marketing, with a focus on Digital Marketing.
4. Services to Members.
Area of application Business networks, clusters.