Title Interactive Strategic Management Methodology for improvement of agricultural entrepreneurship in Central-Eastern Europe
Project Number 2011-1-PL1-LEO05-19891
Product Interactive Strategic Management Tool - Trial version
Title Interactive Strategic Management Tool - Trial version
Product Type others
Marketing Text Web tool - interactive application used during the training for strategic management and entrepreneurship teaching. Method is designed to support enterpreneurs in strategy development.
Description Web tool - interactive application used during the training for strategic management and entrepreneurship teaching. Method is designed to support farmers in strategy development. ISM has three basic principles: (1) the emphasis is on the entrepreneur, (2) interaction with the environment and (3) focus on actual progress or actions of the entrepreneur. The tool consists of a list of questions the farmer has to answer, to make sure that all aspects are taken into account. Within the tool the farmer also has to score for the three E-elements: Entrepreneur, Enterprise and Environment. After this analyzing part the switch is made to the future strategy. Starting point for this is the farmers personal ambition and vision. The farmer himself has to combine all the gathered information to a few possible strategies, he has to evaluate these alternatives and finally comes up with his personal strategy. The tool also calculates a ‘fitting score’ for 15 categories based on the score the farmers has given to the different aspects of the three E’s. The farmer can use this calculation as inspiration or to reflect on his own choice. In the last step the farmer makes an action plan and a presentation of the background and content of his strategic plan.
Target group trainers/consultatns/VET teachers/farmers and vocational students
Area of application Training in strategic management and entrepreneurship.