Title Strategic Management Games – innovative teaching method for business education
Project Number 2011-1-PL1-LEO05-19884
Product P2 Cases used in strategic management games
Title P2 Cases used in strategic management games
Product Type material for open learning
Marketing Text Participants involved in the project created, tested and developed cases of markets and companies which where the basis for the development of scenarios of VSMG
The cases of markets and companies are crucial in the development of VSMG scenarios. The cases consist of following parts:
- the company - description of main features of virtual companies which trainees are to run during the training
- the product - description on main features of the products which virtual companies are to produce and sale during the training with VSMG
- customer groups - the feature (description) of all customer groups which are interested in buying products produced by virtual companies, preferences of all target groups with respect of quality and prices
- markets - location of markets, their description and shares of target groups in each location
These cases developed within the project base on real markets, so it required a lot of work for participants to find out the information about all description.
The cases were the basis to create the scenarios of the VSMG. Based on each case, a scenario was created.
Target group business trainers, managers who will be trained
Result Descrpition of cases which were used in the virtual strategic management games
Area of application For scenarios and games