Title Digital education for Enhanced editorial products
Project Number 517964-LLP-1-2011-1-IT-LEONARDO-LMP
Product Project Works
Title Project Works
Description Project works are multimedia products created by participants during the last two months of the course. Participants produced a work using applications and teachings developed during the first phase of the course. Project works encompassed enhanced book or social media campaigns. At the end of the production, each work was evaluated by MINDMETIC according to an emotional approach (evaluation of the area of interest for putting images, pop-ups, enriched objects in the e-books, didactic materials, creating standards for the better position of the images or buttons, creating standards for the a better emotional fruition of enhanced books, in the different media format).
Target group Public, society at large, publishing houses
The participants of the ENHANCED EDITOR e-course delivered in total 15 project works for the Section 1 of the course and 5 projects for the Section 2, respectively production of an e-book and book sales, marketing and promotion.
The evaluation was focused on the emotional reaction that could have been expected by users’ experience when interacting with the e-book. Mindresearch has used both mobile devices and desktop Apps to look at each work, that is Laptop, Desktops but also Smart Phones and Tablets.
All works were evaluated based on basic emotions we can infer users' experience when reading each work, that is, a qualitative analysis of basic positive or negative reactions that could trigger Approach/Avoidance or and Tense/Relaxed emotions.
In this section, Mindresearch decided to analyze and evaluate the works in terms of structure, content and to give a couple simple suggestions to improve what the participants have produced in the framework of a campaign. For this section, it was necessary to provide all participants with templates of an Excel spread sheet with an example of how to organize a campaign in a timeline.
Area of application
Product Languages English