Title Digital education for Enhanced editorial products
Project Number 517964-LLP-1-2011-1-IT-LEONARDO-LMP
Product e-course Learning Objects
Title e-course Learning Objects
Product Type teaching material
The learning objects are the final results of the design process. Following the guidelines, the didactic materials for the e-course will be developed in order to cover all the topics and subjects identified for the program. The structure of the course design chart will be followed and the main issues related to digital content production for the publishing domain will be included.
The Learning Objects uploaded in the e-learning platform are in English.
Target group Participants to the e-course
13 modules of the online e-course ENHANCED EDİTOR was as follows:
SECTION 1 – E-BOOK PRODUCTION
• Module 1 (3 Hours)
Introduction on e-book publishing: e-book publishing vs traditional publishing.
Production workflow of e-books vs paper books.
• Module 2 (4 hours)
How XML, XHTML, CSS (Cascading Style Sheets) work.
An overview on formats (mobi, kf8, epub2, epub3, pdf).
An overview on devices (e-readers, tablets).
Delivery platforms (Amazon, etc…).
• Module 3 (4 hours)
Useful programs to manage e-books (Oxygen, Sigil, Calibre, Pages, Stanza, Adobe Digital Edition).
• Module 4 (6 Hours)
How to transform a printed book in an e-book.
Convert a paper book into an e-book: how to manage paratexts (notes, images, summary, colophon, cover, indexes). An overview on enhanced books: hyperlinks, videos, audio, multimedia project.
SECTION 2 – BOOK SALE MARKETING AND PROMOTION
•Module 1 (2 Hours)
On line book sales and distribution platforms.
An overview on the main issues related to e-book sale and distribution (print on demand, DRM, ISBN, pricing).
•Module 2 (3 Hours)
Introduction to Social Media.
Social Media Platforms: Twitter – LinkedIn – Facebook Pages – Google+.
Incorporation of Photos and Videos: understanding and using YouTube, Flickr, Instagram.
•Module 3 (4 Hours)
What is viral marketing?
•Module 4 (3 Hours)
Online Safety and Etiquette – Privacy in the Digital World.
Law and Ethics: Brief Overview of major Legality Issues.
•Module 5 (3 Hours)
Elements of User Experience Design: Users Needs, Usability, Findability, Accessibility.
•Module 6 (3 Hours)
Social Networking for Promoting a Publishing House, a Book or an Author.
Brand and Identity.
Public Relations and Marketing.
•Module 7 (3 Hours)
Planning a Social Media Marketing Campaign.
Key Principles of a Social Media Plan.
•Module 8 (3 Hours)
Plan a Social Media Marketing Campaign: introduction to Laboratory activities.
•Module 9 (6 Hours)
Measurement of Social Media Campaigns ROI (Return on Investment).
Measurement of Reach and Effectiveness.
Analyzing Media Trends and Impact.
Area of application
Product Languages English