Title "REACH the hard-to-reach": how to engage young learners in workplace training via mobile assisted learning
Project Number 2011-1-NO1-LEO05-03245
Project Type Transfer of Innovation
Marketing Text The project "REACH the hard-to-reach: how to engage young learners in workplace training via mobile assisted learning" is a transfer of the successful eTEN project "BLOOM-bite sized learning opportunities on mobile devices" (2008-2009) and has adapted innovative and concrete measures for VET, demonstrating VET teachers, trainers and counsellors how to attract motivation and increase participation among young learners.
Unemployment figures for young low educated people in Europe are alarming. In Spain, for instance, almost 50% of under 25 year old people are out of job ("generación cero"). Italy shows a similar trend. At the same time, in all European countries (including the partner countries of this project, i.e. NO, UK, AT, TR, IT, ES), it is particularly this target group who show low participation rates in education and training for the job.
These young people shall, at last, be "reached" by VET methods more motivating, joyful and efficient in preparation of labour market (re-)entry than conventional teaching would usually do.
More concretely, this can be achieved by attractive multimedia learning units on basic skills and customer care which are offered via mobile devices to prepare for selected work sectors: tourism, health&care, construction and food production in Norway, Italy, Spain, Turkey.
The partnership of the proposed project REACH consists of VET providers and innovation experts from Austria and the UK, VET providers, employers’ associations, public bodies, consulting and research organisations from Norway, Italy, Spain and Turkey.
Open and distance learning
Access for disadvantaged
Accommodation and Food Service Activities
Human Health and Social Work Activities
Information and Communication
open and distance learning
The main products are:
* REACH Mobile Learning Units to empower young learners in these sectors by improving their workplace related basic and customer care skills (a link to downloading them can be found on www.reach-project.eu)
* REACH Didactic Guidelines for teachers/trainers and education (HR) managers in VET showing how these new approaches, contents and tools can be implemented in daily learning/ teaching practice and which competences can be improved (available on www.reach-project.eu)
* REACH Implementation & Exploitation Concept to show models and structures for sustainability for REACH results in the target countries developed for the project partners.