Title ENtrepreneurship by E-Learning For Adults
Project Number 2011-1-HU1-LEO05-03632
Project Type Transfer of Innovation
Marketing Text Entrepreneurship education is in the mainstream of European vocational training development and is on the crossroad of priorities of DG Education and Culture and DG Enterprise and Industry. The gap between the two parts of Europe in creating a new entrepreneurial mindset in large populations justifies this sectoral as well as geographical transfer from an outstanding innovative French institution to two main players of entrepreneurship education in Hungary and Romania. Beyond this sectoral and geographical transfer another kind of transfer is offered: the transfer of innovative curricula will be accompanied by the transposition of the know-how worked out by Ecole de Management de Normandie (Caen, France) in the field of ICT based pedagogical approaches. On top of these the results of the transfers will be multiplied by the non education institutions of the consortium having large outreach to the adult population’s different target groups.
The project is expected to be an important element of a chain of projects of the promoter aimed at the development of a virtual training environment for SMEs. This project will extend its services to a major group, part of the lifelong learning cycle: adults with low level economic education. Also the project will differentiate between sub groups with different education background who may need different learning contents and also varied pedagogical approaches. So far these groups have been exposed to the challenges of entrepreneurship in a limited way only but the changing economic and social environment means that entrepreneurship will be central in their life. This need is emphasised by the current financial and economic turmoil. 99% of businesses in the EU are SME’s, i.e. 2/3 of all private sector jobs. Small firms are, in fact, the real giants of our economy, accounting for 80% of the new jobs created (DG Enterprise). There is a political will to recognise the central role of SME’s in the EU economy (see Small Business Act). But, despite its huge economic importance, entrepreneurship is not a preferred career option (60% of the citizens say that setting up their own business has never even occurred to them). Our Leonardo project will help reverse this trend on the local basis in Hungary and Romania and set the right mindset at the levels of the mentioned large target groups. This is in perfect conformity with the explicit priorities of the Hungarian and Romanian governments. BBS, in the frame of international co-operations worked out joint online curricula on Master level in multilingual settings. These activities have been carried out in standard e-learning frames. Now the project will diversify the output and offer: on one side research-based learning modules covering basic knowledge on SMEs localized on and tailored to (level + pedagogy) the target groups and on the other side the project will produce an other output facilitating the development of entrepreneurial skill groups by using Web2.0 techniques and business games in order to make the approach more attractive for the target groups. The experience of the transfer deliverer member of the consortium is a token of the success. SME federations with strong vocational education profile are invited to the consortium with well defined special tasks.
During pilot trainings the pedagogical activities will be validated by samples of 2 strands of the adult target population, and usefulness in real life situations will be measured. The Finnish sub contractor has a strong experience in on line knowledge assessment and so will evaluate the student achievements at the end of the pilot courses. A professional evaluator is also invited to the consortium.
Impacts on the structure and staff of the education institution members as well as on the two target groups’ entrepreneurial mindset are foreseeable.
The project builds on earlier experience of the partners. The methodology of developing highly refined e-content has been put together and tested by the transfer deliverer. New approaches for working out skill development training methods using also Web2.0 techniques tailored to special target groups is the innovation to be transferred by this project. Web based business games facilitating comprehension and digestion of the content and also to measure student achievements are also subject of the transfer. The transfer methodology will be offered by the deliverer and also by P6.
The Work Programme is very clear. Three development WPs deal with the different strands (training of trainers, ICT skill development trainings and ICT structure development, adaptation and translation of 30 modules, pilot trainings with student on line evaluation) with a well balanced share of workload. The last strand of them will need a specialist subcontractor. About 18 teachers - experts will be working for the development and coaching from each beneficiary country, giving a total of 36. Two technicians from each receiver country will be trained by the transfer deliverer. Pilot courses and pedagogic activities will be organised by the beneficiary partners, exposing 4 x 50 students to the training material and the tailored pedagogical activities.
The courses content, to be adapted, will cover most of the basic needs of SME’s needed for the special target group, as it is presented in WPs 3, 4 and 5. This content adaptation will be underpinned by applied research helping the content to be tailored to the target groups. The ICT based pedagogy will also be adapted to the population: The selection and implementation of web-based tools will be done by the partners’ experts but led by the transfer deliverer.
The evaluation methodology will be agreed upon in the early days of the project in order to be able to report accurately the results. P5 is member of the consortium but not a participant in development packages; being a highly professional team in quality management, P5 ensures the continuing internal quality assurance. The non education institution partners will be involved also as evaluators giving the other element of the quality assurance strategy. An important element of the methodology will be the online assessment of the students’ learning achievements assured by P6.
Open and distance learning
Public Administration and Defence; Compulsory Social Security
Financial and Insurance Activities
Transportation and Storage
Accommodation and Food Service Activities
Professional, Scientific and Technical Activities
Other Service Activities
Information and Communication
Agriculture, Forestry and Fishing
open and distance learning
program or curricula
R11 Project Workplan
R12 Meeting minutes
R13 Mid-term Reports and Final Reports
R21 Project Quality Plan
R22 Deviations and Correcting Actions
R23 Deliverable Review
R31 Detailed needs analysis
R32 Guideline for the trainers’ trainings
R33 Minutes of the study and the advisory visits
R41 Staff and equipment of the ETDUs at BBS and UBB
R42 Systems at the BBS and UBB for e-Learning course development and management
R51 30 modules in Hungarian and Romanian
R52 Course descriptions
R61 Dissemination Materials
R62 Conference Materials
R63 Course descriptions - Course Offers
R64 Project website
R71 Training materials of the CESIM trainings
R72 Minutes of the CESIM trainings
R73 Business simulations for exams
R74 Evaluation of the pilot trainings