Title SUPER-M.A.N. - Supermarkets Meet Accessibility Needs
Project Number 2011-1-IT1-LEO05-01960
Project Type Transfer of Innovation
Marketing Text People with mental disabilities are not second class disabled. The project SUPER-M.A.N involved some Italian and German supermarkets in order to promote the accessibility of people affected by some pathologies which limit their cognitive and intellectual abilities. The supermarkets which have taken part part in the project have been awarded with a label of accessibility.
SUPER-M.A.N aimed at analysing the field of accessibility for mentally disabled people. The problems to face were cognitive and psychic difficulties and the barriers we wished to eliminate were more relational and cultural than architectonic. The project aimed to design and implement actions to allow all people a fully social inclusion. In 2007 in France, some E.Leclerc supermarkets implemented training courses for their staff in order to make supermarkets accessible places for mentally disabled people. SUPER-M.A.N goal was to transfer the good practice developed in France to Italy and Germany involving local/national retailing chains like Conad (IT) and Tegut (DE).
1) information, dissemination and exploitation of the French practice results and tools;
2) adaptation, integration and testing, in Italy and Germany, of a training course for the staff of some Conad and Tegut supermarkets;
3) recognition of the soft skills acquired by the staff of the supermarkets involved with the Level 5 system and recognition to each supermarket of a label of accessibility;
4) development of large consense and wide participation of actors in order to have a multiplier effect in the field of work and vocational training.
-not-for-profit organizations providing services to mentally disabled people: Kara Bobowski (IT) and Les Papillons Blancs (FR);
-one organization for adult training: Bupnet (DE);
-public institutions: Municipality of Forlì (IT) and Landkreis Kassel (DE)
-retailing chain: Conad (IT).
As associated partners, Tegut and Cerpa Italia onlus joined the project.
In order to ensure a follow up to the project, the partners decided to go on working together and to create an european network focused on the theme of accessibility for mental disabled people. The main aim of the network will be:
- spreading and promoting the values of the SuperMAN project;
- providing specific trainings to the staff of public services (other supermarkets, cultural sites, transport means, hotels, restaurants, public administrations, banks, hospitals, etc.);
- certificating the trainings and the competences acquired with the Level 5 System;
- awarding the public services involved in the trainings with a label of accessibility;
- spreading the knowledge and recognition at Europaen level of the label of accessibility used both by the original French project and the SuperMAN project.
Most of the initiatives undertaken in the field of accessibility are focused on the removal of architectural barriers and mostly aimed at physical disabled people (including blind and deaf people). SUPER-M.A.N. project dealed with the issue of accessibility for people with mental disabilities or pathologies that limit their cognitive and intellectual abilities. Therefore we were not only talking about disabled people but also about the many suffering from Alzheimer, pathology which represents an urgent social problem considering the progressive ageing of the European continent population.
Inspired by a French project started in 2007 by UNAPEI and its member associations like Les Papillons Blancs, SUPER-M.A.N. provided for the staff of some Italian and German supermarkets training courses aimed at the acquisition of specific skills for the welcoming of people with mental difficulties. The trainings have been be validated by an external consultant of the REVEAL network, by using the Level 5 system that certifies skills acquired in non-formal education. At the end of the project the participating supermarkets received a label of accessibility.
SUPER-M.A.N. was an experimental project in the Italian and German context, which had the ambition to kick off a process that could lead up to the adoption of the model by other public bodies, such as post offices, banks, public administrations, accommodation facilities, railways, etc. at both national and European level.
Access for disadvantaged
Recognition, transparency, certification
Human Health and Social Work Activities
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
Information and Communication