Title Ecotourism: New Knowledge by Innovation, New Jobs by Knowledge Transfer
Project Number 2011-1-CY1-LEO05-01564
Project Type Transfer of Innovation
Marketing Text Innovation, as an ingredient for successful ecotourism development is a precondition for success. ECOTOUR aims to integrate elements of innovation strategy as a means for enhancing the development of ecotourism and allowing the generation of new jobs. In addition, the project aims to develop a complete guide on ecotourism standards in Cyprus which ultimately can be utilized by other destinations. The title of the programme itself indicates the importance that is given to innovation and knowledge transfer.
Ecotourism is considered to be an answer to the compelling need to enhance the positive and minimise the negative impacts of the (ever) growing tourism industry, promote responsible travel with respect to culture and nature and improve the well-being of local people. It is a special form of tourism that is currently being promoted all over Europe; it has the potential to grow much faster than the mass tourism industry in general, however, with a condition that relevant knowledge and skills are available. Despite this, ecotourism is still a new/developing area and analysis in the partner countries shows that training in ecotourism is at genric levels at the moment.
The ECOTOUR project aims to improve the skills and competences of people in the tourism sector by introducing an ecotourism training programme in Cyprus, Estonia, Lithuania and Spain, while at the same time encouraging ecotourism development in project countries in particular and Europe in general. The project is based on the transfer of the results of LdV pilot project ECOLL that was completed in 2007 and provided innovative results that were successfully integrated in formal training programmes in partner countries. The objectives of ECOTOUR include the analysis of the ECOLL training programme and materials, their adaptation to the requirements of the target group and project countries; sharing experiences in ecotourism training and development of new (e-)learning contents ; testing and evaluation; dissemination of information about the project and project results and preparation of appropriate mechanisms/processes for their further exploitation.
The project will be implemented by a consortium of 8 partners from 4 EU countries spanning from North to South of Europe (Cyprus, Spain, Estonia, Lithuania). The consortium includes education and training organisations, enterprises and authorities responsible for tourism development, thus allowing to combine different views and experiences and achieve the expected impact of the project.
The main outcome of the project will be a state of the art ecotourism training programme and support materials (Trainers Handbook, Learner's Guide) available in Greek, Estonian, Lithuanian, Spanish and English. The project will also produce a number of results that will be used for dissemination (project website, leaflets, CDs, conference) that will help to promote the project and exploit its results.
The primary target group of the project are people working in the tourism sector - entrepreneurs, employees, guides, tourism policy makers. The project will help to significantly increase their access to training, improve their qualifications in the area of ecotourism and increase employability in the emerging ecotourism related jobs. It will also contribute to the development of this type of tourism in partner countries. It is expected that after the completion of the project the results could also be "exported" to the other geographical areas of Europe.
Ecotourism: New Knowledge by Innovation, New Jobs by Knowledge Transfer” – ECOTOUR is a Leonardo da Vinci programme project co-funded by the European Commission.
The project aimed to improve the skills and competences of people in the tourism sector by introducing an ecotourism training programme in Cyprus, Estonia, Lithuania and Spain, while at the same time encouraging ecotourism development in project countries in particular and Europe in general.
Utilization and distribution of results
Recognition, transparency, certification
Accommodation and Food Service Activities
description of new occupation profiles
open and distance learning
material for open learning
program or curricula
procedure for the analysis and prognosis of the vocational training requirement
transparency and certification
The project meets the initial objectives specified in the application form:
- Needs analysis in project countries was carried out;
- ECOLL ecotourism curriculum and training materials were analysed and adapted to the needs of the target group and project countries, taking into account the differences in training systems, professional standards, tourism business environment, culture and languages,
- Experiences in ecotourism training were shared and new learning contents developed,
- The developed training product was tested and evaluated,
- Information about the project and its results was disseminated to the target group, stakeholders and general public; it was prepared for their further exploitation.
The project aimed to improve the skills and competences of people in the tourism sector by introducing an ecotourism training programme in Cyprus, Estonia, Lithuania and Spain, and to encourage ecotourism development in project participants' countries in particular and Europe in general - these aims were met.