Title Ecotourism: New Knowledge by Innovation, New Jobs by Knowledge Transfer
Project Number 2011-1-CY1-LEO05-01564
Product Promotional material: leaflets and CDs
Title Promotional material: leaflets and CDs
Product Type distribution methods
Marketing Text Promotional material (leaflets and CDs) was developed for dissemination purposes.
Description The material was used for disseminating information about the project and its results. Dissemination helped raise awareness about the project, its main subject - ecotourism, to inform and motivate the target group and potential users.
Target group Target group - entrepreneurs and managers of tourism SMEs/ Potential beneficiaries - employees of tourism SMEs, tourism policy makers, training organisations, students, people in rural communities
Result Public awareness campaigns.
Area of application