Title Business Strategy development Training
Project Number LLP-LDV-TOI-2011-LT-0093
Project Type Transfer of Innovation
We all need tools to survive and navigate through volatile times...This Project is not unique in its aims and goals, neither in the target group, that we have chosen.
Still, it is different, because we aim to reach SME‘s of present day and of the future (because we target teachers and students as well).
The products of BESTRAIN are exceptional and really different from other projects, aiming to give knowledge in strategic planning and development to managers and other people in small business.
The interactive animated practical tool, which is created by project partners and piloted through the project life time, is a time saving way to learn. It helps to consolidate the theoretical knowledge and to clearly understand the importance of the strategic management for a small and micro business.
Small and Micro Enterprises (SMEs) across the EU often struggle with various problems pertaining to their products, work force, costs and processes. Business strategic planning (BSP) knowledge can be used to reduce, or even eliminate, many of the problems which SMEs may face, allowing them to compete more effectively in the market. However, due to their nature, SMEs may not possess the necessary BSP skills required to tackle certain problems. Additionally, BSP training programmes are not adequately designed and failing to cater to the exact needs of SMEs.
Teachers who have worked in VET school for a longer period often lack innovative approach to BSP due to lack of possibilities to update their knowledge. The Business management curricula in VET sector needs to be constantly updated, so that schools would be able to provide local businesses with tools to implement new strategies in order to survive. In LT,CY,ES as a result of economic crisis, funds for qualifications of teachers in VET sector were cut to almost zero.
The project aimed to improve the knowledge and skills, rise qualification in business strategy development training and strategic management of teachers at VET institutions also trainers at business support organizations and SMEs, improve their access to training and increase the quality of teaching of entrepreneurship.
The specific aims of the project: to provide an innovative e-learning material and animated interactive practical (AIP) tool in BSP training; rise qualification (knowledge, skills) of VET teachers, trainers and tutors in BSP training and improve their access to innovative training and increase the quality of teaching.
The consortium consists of 5 partners from 4 EU countries (LT,CY,AT and ES) who have relevant competencies to implement the project. The partners have different backgrounds but all of them address the field of vocational training and education in companies, specifically small and micro companies which are very important in all participating regions (and in whole Europe).
The project BeSTrain examined the BSP training material created in the STRATEGY-TRAIN project, updated and amended it to the needs of the target group in LT,ES and CY. The training material additionally has new practical tasks and an AIP tool developed. The tool is created as an animated story with different options to choose from. This is a practical tool which helps consolidate the theoretical knowledge and to clearly understand the importance of the strategic management for a small and micro business. The results of the project were thoughtfully tested and then disseminated.
The results of the project brings a new innovative BSP training programme to the VET systems in LT,ES and CY allowing VET teachers and trainers, managers of the small and micro enterprises to improve their knowledge and skills in strategic management, improve their access to training and increase the quality of teaching.
According to Eurostat more than 90% European economic sector is dominated by small and micro enterprises, and VET institutions are the main smithery for specialists, who work in this sector. SME‘s across the EU often struggle with various problems pertaining to their products, work force, costs and processes. Business strategic planning (BSP) knowledge can be used to reduce, or even eliminate, many of the problems which SMEs may face, allowing them to compete more effectively in the market place. However, due to their size/nature, SMEs may not possess the necessary BSP skills required to tackle certain problems and may have to turn to external consultants. Such services are often prohibitively priced.
Additionally, BSP training programmes are not adequately designed (mostly for medium and larger enterprises) thus failing to cater to the exact needs of SMEs.
Teachers and professionals who have worked in VET school for a longer period often lack innovative approach to BSP due to lack of possibilities to update their knowledge. In LT, CY, ES e.g. as a result of economic crisis, funds for qualifications of teachers in VET sector were cut to almost zero. On the other hand, the teachers themselves need to be forced and encouraged to take some measures for change.
The Entrepreneurship/Business management curricula in VET sector needs to be updated constantly, so that schools would be able to match job seekers with the labour market, and provide local businesses with tools to implement new strategies in order to survive.
Being able to plan strategically provides a competitive advantage to enterprises. It allows analysing and developing medium and longer term concepts for entering new markets, developing new business models etc. which are bringing added value to the enterprise. Finally, it is one of the requirements to keep being innovative and to safe jobs of the individual employees.
The project BeSTrain took actions to improve VET help to provide/update the entrepreneurial skills, knowledge and competences needed in the labour market. As such, they are an essential part of the EU's ‘Education and Training 2020’ work programme.
However, achieving Europe 2020 goals the VET sector needs to be modernized to make it a more attractive and high-quality option, so that it provides young people with the right skills to find a suitable jobs and adults with an opportunity to update skills throughout their working life.
Open and distance learning
Other Service Activities
material for open learning
An Interactive game for Strategic management training programme
The Player is the main Character and is the Manager of the Company. Each part of the Curriculum is tied to a specific situation that has to be solved by the Player. There is a logical sequence of situations prepared in which the Character consistently finds itself. Each situation is chosen according to each part of the Curriculum content. The training Programme consists of 10 units/modules, thus there is one Game situation for each unit/module (10 Game situations which should be solved by the Player).
The Player starts the Game first by salving a task related to the "Unit 1" material, then – a task related to the "Unit 2", etc. In each situation, the Player must make certain, in his opinion correct, decisions.
In each situation, the Player will have to select from 5 to 10 times. When making each decision the Player will have more than one choice (more than one answer). Each response will be assessed with a certain amount of points, for example, an exactly right answer - 3 points, partially correct answer - 1 point and an incorrect answer - 0 points.
The final goal of the player is to score as many points throughout the game (to try to collect the maximum amount of points).
At the end of the game the results of the Players can be saved and then compared to the results of other Players (rating scoreboard of players can be created).
The game foresees a certain minimum amount of points that can be collected by the player after scoring which he is congratulated for participating in the game, an achieved result is shown and he is offered to play again. If a player collects maximum points, he is congratulated and proposed to start managing his own business.