Title ROUTE 2.0
Project Number 2011-1-ES1-LEO05-35792
Product Regional Needs Reports
Title Regional Needs Reports
Product Type others
Marketing Text These reports served to develop an appropriate training system and learning contents in the following phases of the project.
Description Edition of a regional context report describing the current situation of each region regarding the use of Web 2.0 tools and the implementation of communication strategies and marketing actions based on this type of tools.
Target group Enterprises at all levels including associations, people in the labour market, institutions interested in lifelong learning and continuous training.
Result Result # 4.
Area of application With this result there was a guideline to adapt and choose contents that may solve different needs and barriers to implement web 2.0 marketing strategies in tourism SMEs.
Product Languages English