Title ROUTE 2.0
Project Number 2011-1-ES1-LEO05-35792
Product Awareness Raising Methodology.
Title Awareness Raising Methodology.
Product Type others
Marketing Text This result has been designed to generate a process that promotes, on the one hand, the awareness of the target audience which ROUTE 2.0 is aimed, and on the other hand, training for the practical application of the tools of this project.
Description This document is a report on the ROUTE 2.0 methodology to perform awareness-raising to target public about the need for incorporating Social Media tools and strategies into the marketing of tourism SMEs.
Target group Enterprises at all levels including associations, people in the labour market, institutions interested in lifelong learning and continuous training.
Result # 13.
Includes a presentation model.
Area of application This methodology is to perform awareness raising to target public about the need for incorporating Social Media tools and strategies into the marketing of tourism SMEs.
Product Languages English