Title ROUTE 2.0
Project Number 2011-1-ES1-LEO05-35792
Product Set of Contents and Materials.
Title Set of Contents and Materials.
Product Type modules
Marketing Text These training modules are fundamental to the ROUTE 2.0 project. They're the basis of learning that training participants will receive.
ROUTE 2.0 has developed educational content which will offer to students and tutors a number of tools that will allow them to follow clear guidelines for self-learning through practice and experience sharing.
1) Welcome and Introduction
2) Social Media and their applications
3) Potential of Social Media for SMEs in the tourism sector
4) Developing your Social Media strategy.
5) Creating your company's Facebook account.
6) Creating your company's Twitter account.
7) Legal issues in Social Networking.
1) Welcome and introduction.
2) Social Media strategy.
3) Managing Social Media.
4) The art of writing for Social Media communication.
5) Managing people and resources.
6) Legal issues in Social Networking.
Target group Enterprises at all levels including associations, people in the labour market, institutions interested in lifelong learning and continuous training.
Result # 7.
13 different modules included in two different courses.
Area of application This training contents are the basis of the ROUTE 2.0 learning system.
Product Languages English