Title LEAN manufacturing and marketing for graphic media
Project Number 2011-1-NL1-LEO05-05204
Project Type Innovationstransfer
In Europe a gap exists between skills in the labor market and needs of graphic media SMEs concerning the efficiency of production. Little knowledge is available or it is not enough attuned to the practical needs of employees, as demands that companies are facing are new. Production must be increasingly effective and fit customer needs. Developments are moving fast. This makes it difficult to remain competitive, which also threatens the employment of workers.
In this project training & instruments will be developed to facilitate LEAN manufacturing in graphic media SMEs. Secondly a LEAN marketing training + instruments will be developed to be able to deliver the increased production capacity (realized through LEAN) to the market.
As a result company performance will improve through increased sales achievements, realized by management and employees using their new knowledge & skills which enabled them to sell the extra production capacity, realized by applying LEAN manufacturing.
Prior: Lean is a method developed to eliminate waste; Lean manufacturing is aimed at optimizing efficiency.
Reason for the project:
In Europe a gap exists between skills in the labor market and needs of graphic media SMEs. It is not about technical knowledge but about efficiency of production. For employees in SMEs little knowledge is available or the knowledge is not enough attuned to the practical needs of employees in SMEs, as demands that companies are facing are new. Production must be increasingly effective and fit the needs of the customer. Developments are moving fast and it is difficult to remain connected to the changes. This makes it difficult to maintain a competitive position in the communications market, which also threatens the employment of workers.
Aims, objectives, impact:
Something must be done at the level of learning, for both new labor market entrants and employees/management in companies:
Denmark has developed the Lean graphic media concept. Strength of this method: It’s not academic but very practical, well fit to the level of SMEs and their employees as 95% of companies in Europe have fewer than 19 persons employed. This Lean concept will be transferred to Europe and translated into a course in Lean Manufacturing graphic media. Result: people get educated more effectively and will be more employable in the company. For the employee personally, employability will improve. They’ll produce more effectively and become more competitive.
Gained knowledge must be deployed to the market. Companies are good at relationships, but less at marketing. To sell the additional capacity and better connect to changing needs of clients, they should invest on marketing:
In the project the ‘Lean Marketing’ training will be developed. Graphic media is now part of the communication industry, so the quantity of suppliers has increased, hence a Lean Marketing training especially for graphic media SMEs.
Train the Trainer will be developed to transfer the Lean knowledge. After development, courses will be offered to other (PT) VETs ensuring knowledge is spread in EU.
The consortium consists of VET-institutes, university, employers organization, 2 consultancy agencies, who bring together pedagogical, graphic industry, Lean manufacturing & marketing knowledge, to develop and implement courses on Lean, to promote and disseminate action for awareness on Lean improvement, to SMEs on job skills improvement and spread results over EU VET-institutes and SMEs.
The existing labor supply and training activities for staff and management of SMEs is inadequate to help their businesses in meeting the necessary and indicated changes in the future. This makes it difficult to maintain a competitive position in the communications market which is also a threat to the employment of workers. As a solution, from the VET Institutions a better connection should be created between the needs of (potential) employees and the competences as required by the graphic media SMEs.
Denmark has developed the Lean graphic media concept. Strength of this method: It’s not academic but very practical.
This Lean concept will translated into a course in Lean Manufacturing graphic media. To get people educated more effectively be more employable in the company.
Also in the project the ‘Lean Marketing’ training will be developed and a Train the Trainer day to transfer the Lean knowledge.
After development, courses will be offered to other (PT) VETs ensuring knowledge is spread in the EU.
Sectors Erziehung und Unterricht
Unterlagen für offenen Unterricht
Product information In this Lean project we will develop a Lean Manufacturing course and Lean Marketing training. The companies can participate and learn and implement the knowledge and skills to improve their performance and get more competitive.