Title Passport to Trade 2.0
Project Number UK/LLP-LdV/TOI-401
Project Type Transfer of Innovation
Country UK-United Kingdom
Are you thinking of expanding your business to another European (EU) country or taking a work placement? Are you aware of the cultural differences between your own country and your destination and the impact these may have?
The “Passport to Trade 2.0” project provides you with business cultures guides, which includes social media etiquette for 31 EU countries. This information guides your organisation in online as well as face-to-face networking and trading in these European countries.
If you are a student thinking about taking a work placement in another European country have you considered how this process will work? The information researched and developed by this project helps you with your work placement considerations and offers you some practical advice.
This P2T 2.0 project transferred the innovation of the previously successful Passport to Trade Project (P2T) by:
a) increasing the number of European countries covered by the existing P2T project website www.businessculture.org from 25 to 31 countries by
b) augmenting the resource with social media guides
c) adding guidelines and training material on industrial placements for both SMEs and placement students
d) increasing the number of languages in which the web site content is offered by 6
e) creating search & social media optimised website content
The aim of this project was to transfer the innovation of the P2T project to 6 new countries, research the latest mobility needs of SMEs and placement students in 31 countries and develop multimedia on-line training material that helped in increasing European SME mobility & increased student mobility for work & study placements.
The Passport to Trade 2.0 project team have been successful in recruiting an extensive international advisory board which offered guidance and grounding of the project.
For external communication a website (www.businessculture.org) was developed using an open source platform and optimised for Social Media sharing and integration with Facebook (https://www.facebook.com/passporttotrade2) and a Twitter accounts (https://twitter.com/Passport2Trade). These three online channels have been created to facilitate engagement and dissemination of the project results with our target audience of small and medium sized enterprises (SMEs) as well as students, academics and other relevant stakeholders.
The project team have held all successful project meetings, all meetings were followed by engagement activities which included talks and seminars with local small business representatives and students.
This provided a first hand experience of challenges and issues faced by companies and students. Several student teams have been recruited by Salford Business School Live Projects http://www.salford.ac.uk/business-school/business-services/live-projects to help in making our material appealing to students as well as SMEs.
Data for the country specific business culture guides has been successfully collected using a range of tools such as literature review, focus groups, interviews and online survey.
The European Mobility Framework (EMF) specifying the main areas of information necessary to conduct international business and undertake international placements was created and researched.
Open and distance learning
Administrative and Support Service Activities
Information and Communication
material for open learning
open and distance learning
Product information A website resource was developed which has information for organisations and students to facilitate their mobility in Europe.