Project Type Development of Innovation
Country EU-Centralised Projects
"GREEN BUSINESS IS SMART BUSINESS"
The European project “goGreen” aims to identify and evaluate the “ecological gaps” of European SMEs, as well as to educate their staff in environmental friendly procedures. Actually, the project focuses on the delivery of a personalized “Green Training Programme”, aiming to improve the knowledge and the skills of entrepreneurs and professionals related to the effective introduction and management of green business practices.
- Follow a personalised e-training programme on green business practices
-Visit goGreen bureaus to get accurate "green" consulting
- Get certified with the "Going Greener Excellency Badge"
The GoGreen project is a 24 month initiative co-funded by the European Commission, under the Directorate Education and Culture. It is implemented by eleven partners from Greece, Italy, Spain, Romania, Bulgaria and Turkey.
The project focuses on the delivery of a personalized “Green Training Programme”, aiming to improve the knowledge and the skills of entrepreneurs and professionals related to the effective introduction and management of green business practices.
The main objectives of the project are to:
-Raise the environmental awareness of entrepreneurs and managers and to encourage them to engage in environmentally responsible practices and operations
-Develop an audit tool for assessing generic and context specific training gaps and to identify and analyse the training needs of the target group in the involved countries related to the design and implementation of innovative environmental-friendly processes, products and services; and, use the survey results to perform the first international comparative analysis of the nature and degree of financial illiteracy and the associated consumers’ training needs.
-Develop training modules and produce an online integrated platform to fully support SMEs address environmental issues affecting their business; and, train trainers from the partner countries to administer these modules.
-Provide a personalized sustainability and environmental roadmap that acts as an educational engine and resource guide in the field.
-Create Green Business Bureaus inside the Chambers for the conduct of the GoGreen Training Programme and the further exploitation of its results.
-Establish a Certification Scheme for SMEs that participate in the training programme and improve their green business operations (“Going greener Excellency Badge”).
-Support the cascade of knowledge to the staff of SMEs in order to increase employee awareness and professional skills.
-And last, but not least, provide a catalyst to encourage lifelong learning and exchange of best practices.
During the last decades the movement towards environmentally responsible enterprises is growing worldwide and the Lisbon Agenda clearly proposes that innovation and development should go hand in hand with the protection of the environment. Many studies have shown that the adoption of “greener practices” and the design of environmental friendly processes, products and services contribute to enterprise competitiveness in many ways, including more business opportunities, cost reduction, improvement of enterprise’s image, marketing advantage and the creation of healthy workplaces. It is also with no doubt that when SMEs are attempting to initiate such Green Business activities, an important set of skills and competences in the field is required. Based on the rationale that a “green business is a smart business”, green business training programmes are considered necessary in order to effectively support enterprises in the integration and management of environmentally-friendly practices.
The project is designed to address the needs and involve SMEs owners and senior managers, procurement and HR managers, Green Business consultants, as well as VET professionals, public authorities’ executives, policy makers and practitioners in the field.
Although green entrepreneurship provides many advantages to the SMEs there is only limited number of enterprises who have been able to follow the trend towards growing concern for the environment. Indeed the surveys show that only 1% of the SMEs use alternative energy sources. This can be justified as:
The majority of entrepreneurs have poor knowledge in the field of green entrepreneurship.
There is a lack of wide range organized awareness raising campaigns.
There is limited access to information and relevant training material.
In response to the limited, or lack of, environmental business support, the project focuses on the delivery of a personalized “Green Training Programme”, aiming to improve the knowledge and the skills of entrepreneurs and professionals related to the effective introduction and management of green business practices.
One of the basic aims is to attract small to medium sized enterprises that will realize the importance of “green” business as a critical factor for their competitiveness and growth. These SMEs shall be voluntarily involved in almost all the lifetime of the project and they will acquire a unique experience and know how to do business in “Green”. The project plans to involve a large number of SMEs for the conduct of the training needs surveys and invite them to participate to the Pilot Training. The GoGreen project will focus to various SMEs from various sectors willing to transform their business to Green Entrepreneurships.
Special GoGreen bureaus will be established inside the Chambers that will participate for the exploitation and sustainability of the projects outputs.
In order to raise awareness and create a sustainable multistakeholder network the project will be organized in a way that involves the following steps:
Analysis of the knowledge gap: through surveys in all the participating countries and field research;
Description of Methodological, Educational and Technological requirements for the training: Training Model;
Preparation of training material and technological infrastructure (GoGreen Resource Center);
Linguistic and Cultural Localisation: the e-learning Platform communication interface will be localized in Greek, Romanian, Italian, Turkish, Bulgarian and Spanish, together with the contents of the training modules; and,
Pilot testing and evaluation of the Training Programme: both “Training of Trainers” and “Workshops and Trainees Seminars”.
Furthermore, targeted transversal Dissemination and Exploitation of the project results is planned and a special detailed Exploitation Plan will be elaborated to achieve maximum impact.
From the planning point of view, the project is articulated into relevant Work Packages, which on their turn are articulated in Tasks allocated among the partners. According to each partner’s area of expertise.
Open and distance learning
Recognition, transparency, certification
material for open learning
open and distance learning
- Personalised e-training programme on green business practices
- Creation of goGreen Bureaus to get accurate "green" consulting
- Certification with the "Going Greener Excellency Badget"