Title Transfer of experiential and innovative teaching methods for business education
Project Number 2010-1-PL1-LEO05-11462
Product Textbook The case study method in business education
Title Textbook The case study method in business education
Product Type teaching material
This book, which sums up the work of the team engaged in the Transfer of experiential and innovative teaching methods for business education project conducted within the Leonardo da Vinci Transfer of Innovation programme, discusses the transfer of innovative teaching methods from Great Britain to two Central and Eastern European countries – Lithuania and Poland.
The authors hope that this publication will encourage teachers, trainers and lecturers to use the case study method in their everyday teaching practice. At the same time it will offer guidelines on how to use this method, how to overcome applicability problems, and finally, how to develop relations with companies so as to involve them in the educational process and thus make it more effective. This publication is also a contribution to the discussion regarding the quality of the teaching/learning process and the changes that are necessary in order to better adjust it to the demands of the market.
Description This publication describes, on the one hand, the case study method itself; and on the other hand, it presents the problems connected with its application, methods for enhancing the effectiveness of the educational process, as well as the issue of relations with companies. The authors of the chapters, who represent all the project partners, discuss not only the theoretical aspects of developing case studies and using them in the classroom, but also some practical aspects such as cooperation with companies, problems with collecting data, and the difficulty of adjusting individual cases to an appropriate level of applicability. The involve¬ment of companies in the whole process is crucial, because in order to prepare a good case study it is necessary to have access to relevant data. The experiences of the project indicate that one of the most challenging tasks is to motivate en¬trepreneurs to become involved in case study preparation. Most entrepreneurs have busy schedules and they tend to perceive participating in such undertakings as a waste of time. Therefore, it is necessary to appeal to their sense of corporate social responsibility on the one hand; and on the other hand, to persuade companies that involvement in such projects is a form of publicity as well as a potential, and also very often a real, opportunity of getting closer to solving the specific internal problems of an organisation.
Target group Target groups of the project are: direct target group - educators & trainers dealing with management education. Indirect target group are managers.
Result A textbook in 3 language versions.
Area of application Business management education, entrepreneurship, financial analysis, strategic management.