Title CR@FTS-MAN: Transference of training material to e-learning methodology for the management of crafts SMEs
Project Number 2009-1-ES1-LEO05-10407
Product Marketing and advertising
Title Marketing and advertising
Product Type others
Marketing Text Training material to manage the marketing and advertising subjects in a SME, both in crafts sector as well as in other sectors. It has been designed in e-learning methodology.
Description This material can be used in a training process, through an on-line platform. It includes information about the marketing of products in SMEs and its possibities to improve the company results.
Target group The final users of this training material are craftsmen interested in improving their knowledge about marketing and advertising in their companies. Other beneficiers are the SMEs managers in general.
Result Training material to be used in learning processes to improve the skills and knowledge of managers (craftsmen or not) in SMEs. This training material can be used in e-learning methodology.
Area of application The final users of this training material are craftsmen or SMEs' managers in general.