Title ENGLISH THE SAINT JAMES WAY
Project Number 2009-1-ES1-LEO05-10338
Product SOCIAL NETWORKS FOR ENGLISH THE SAINT JAMES WAY
Title SOCIAL NETWORKS FOR ENGLISH THE SAINT JAMES WAY
Product Type website
Marketing Text Visit our project on Facebook, Twitter and our own blog!
Blog, Facebook, and Twitter.
We began with a traditional Website, but we wanted something more interactive, so we decided to be in Facebook, Twitter and also a blog. Virtua and Asesoria Declerq contributed greatly to this initiitative by planning the architecture that enabled the sites to be interconnected in such a way that the additions to each one appear automatically on the others.
ANCI IDEALI/CITTALIA took care of the creation and update of the website with-presentation 5 different languages. Two versions of the website have been created.
ANCI IDEALI/CITTALIA did updates of the Facebook page in several occasion:for the local event in Rovereto, for the start of the experimentation, several messages and creation of the event for the final conference, update after the final conference
Conexia provided Blog contents mini lessons "English Capsules" and the section "Photos from the Way": commentaries on photographs taken on the Camino.
Anci Ideali/Cittalia was responsible for the Website and all its updates and variations
Virtua established the architecture of the sites and linked them together. See the complete report attached.
All the partners contributed news, photos, articles etc to make for dynamic sites.
Visit our sites at to see the details at:
Target group Anyone interested in the Saint James Way, in rural development and in accomodation for the rural tourism sector.
This is one of our most innovative and important dissemination activities. It is important because it can be self- sustaining throughout the future, after the end of the grant period. .
Our SEM campaign was developed using Google adWords to publicize the blog and we choose those keywords which report the most
traffic possible to the blog
Geographical target: All Europe (57 countries)
Languages: German, Spanish, French, English and Italian
Start date: 30-June-2011
End Date: 31-July-2011
Start date: 02-October-2011
End Date: 22-October-2011
It’s clearly seen than in July, the blog grew from an average of 250 visits per month, to nearly 1200 visits, which is an increment of about a 380%. And then, went back again to the 250 visits in august.
For the second wave, which lasted only 20 days in October, the blog grew until about 450 visits, which is nearly double the average amount. From the AdWords campaing point of view, the advertisements were showed in Google’s network an amount of 321.371 times, and they received 1096 clics from them.
Area of application Dissemination of the project and communication among users, members of the consortium and others.