Title ENGLISH THE SAINT JAMES WAY
Project Number 2009-1-ES1-LEO05-10338
Product ENGLISH THE SAINT JAMES WAY: MERCHANDISING MATERIALS FOR DISSEMINATION
Title ENGLISH THE SAINT JAMES WAY: MERCHANDISING MATERIALS FOR DISSEMINATION
Product Type others
Marketing Text We created a "brand" and added to our dissemination activities by distributing colorful items to interested people and organizations, all with the European logos, with the project logo and photo.
Description We distributed stickes, posters, compasses, T shirts, caps, calendars, shopping bags at different venus to promote the project.
Target group Anyone who would be interested as a participant in the pilot phase of the project, or as a sponser or as future client for the purchase of the course.
Distribution of materaials at the "IX International Congress of the Jacobean Associations, hosted by the city of Valencia (Spain)
Further distribution of merchandising material:
- Stickers, USBs and calendars to Conference attendees in a specially designed folder
- Each partner of the project had almost 200 calendars to distribute in its own country to main stakeholders (individuals, final users, B&B, etc). The main purpose of the calendars is to give to 1500 individuals the possiblity to know about the project using the information about the social Networks and the web site during 2012.
- Stickers and posters were also given to anyone expressing interest in the project, even if they did not participate.
-Each partner was also free to distribute materials to any interested stakeholders or to individuals and institutions.
we distributed poster to the participating accomodation suppliers to post in their establishments, as gifts to interested people, etc. and also during the OPEN DAYS 2011 - Event Organised by Cittalia in Brussels.
They serve to dissiminate the project beyond the grant period as people can use the calendar,compass and shopping bad in 2012 and beyond.
Area of application Dissemination
Product Languages English