Project Type Development of Innovation
Country EU-Centralised Projects
Marketing Text WHO defines health communication as a key strategy to inform the public and maintain health issues on the public agenda (WHO, 1996). However, research shows that the majority of journalists lacks specialized health training and often does not understand the complexities of scientific subjects (Smith, 2008; Dentzer, 2009). Given the impact media have on health perceptions and decision making, inadequate, misleading or incomplete news reporting constitutes a public health threat (Voss, 2002). HeaRT project brings together organizations and expertise from both worlds – health and media – to develop vocational training for journalists on how to report health issues accurately and responsibly.
Summary The primary goal of this project is to develop high quality vocational training offering knowledge and skills to journalists, so as to improve health reporting in the EU. Since the majority of journalists reporting health lack specialized training and most media have “generalists” covering issues related to health, the project targets journalists in general. By offering improved qualifications, journalists’ employability and competitiveness will be enhanced. Furthermore, since the media play a vital role in health information dissemination and education of the general public, this project also aims to have a positive impact on the quality of health information delivered and, thus contributes to improvement of EU citizens’ health literacy.
Description Based on a critical analysis of existing health journalism education opportunities, a comprehensive literature review and original research among journalists, innovative vocational training tools will be produced and piloted through workshops that will take place in all partner countries. In addition, an on-line training tool will be developed and widely disseminated across the EU, as well as an easy-to-use CDROM for further use by professionals, organizations and academic institutions.
Open and distance learning
Information and Communication
Human Health and Social Work Activities
program or curricula
open and distance learning
material for open learning
- Report and on-line database of existing health journalism education and training in Europe
- Report based on literature review and original research on how researchers, experts and journalists perceive health journalism and the needs in training
- Health journalism training methodology and modules
- 4-day pilot workshops for journalists, including lectures, materials, CDROM)
- e-learning training tool
- dissemination activities, such as website, info days, EU conference, informational materials, etc.