Title Establishing of a European IT-based Learning Platform for further education in organic food retailing
Project Number DE/10/LLP-LdV/TOI/147366
Project Type Transfer of Innovation
Marketing Text In the project, a European e-learning system for professional educationt and training in organic retail was developed and transferred. It consists of twelve basic modules, with knowledge and practical information on the main issues (principles of organic production, marketing, economics) and product assortments (fruit and vegetables, milk, cheese, cereals, oils, soya). The learning units have been adapted to the specific conditions and educational needs of the partner countries Bulgaria, Germany, France, Italy, Austria, Poland and Czech Republic, where they are offered now. Main target groups are employees and managers in organic retail and educational institutions that offer training and education for this sector.
Organic retail has been and will continue to be a dynamic market. However, all its business segments are suffering from a severe lack of qualified personnel, staff and managers. The great need for training could be met by new and innovative methods like eLearning. A supply analysis, carried out by a former LdV Partnership, showed that eLearning offers for the qualification of organic retailers don't exist either in Europe or in other major regions. All specialists interviewed for the survey expressed the need for eLearning as an innovative and progressive method.
The aim of the project was to establish a European eLearning system offering vocational qualifications in the field of organic retail in the partner countries. Several already existing distance learning materials and online units were be brought together for comprehensive supply and adapted to the six partner countries Bulgaria, Germany, France, Italy, Austria, Poland and Czech Republic, according to their special national conditions and requirements. The result is a comprehensive learning platform with 12 basic modules providing knowledge and practical information on main issues (principles of organic production, marketing, economics) and product assortments (fruit and vegetables, milk, cheese, cereals, oils, soya) of organic retail.
At the beginning of the project from existing printed distance learning units and e-learning elements, a German version of the eLearning system with 12 basic modules and units was developed. Therefore the print the materials were translated into the logic and the pedagogical and didactic system of animated and interactive computer-based online learning.
It was the basis for transfer, adaptation and translation into the other partner countries and languages. This adaptation and transfer to the partner countries and languages was based on the respective national conditions and educational needs from the legal provisions up to the the specific product characteristics and the used audiovisual materials.
After the adaptation a testing of the eLearning platform was carried out in all partner countries. The functionality and the utility of the eLearning platform was tested in practical application in Austria, France, Germany, Bulgaria, Italy, the Czech Republic and Poland with stakeholders from organic trade and training. The results of the testing led to a revision of the eLearning system and all country versions.
The final version of the e-learning system was transferred in a variety of educational offers in the partner countries in cooperation with educational institutions, professional associations and representatives of organic retail. They are provided in the partner countries on the basis of a marketing concept that was developed in a previous Leonardo da Vinci Partnership Project.
Additional value results from certificates, according to the Quality Assurance System ECO-QUALIFY developed during the project Eco-Qualify II.
In the countries where the partners are educational institutions they will mainly be the provider of the educational offers based on “Eco-Qualify”. Nevertheless these partners are also striving for cooperation with other providers to introduce the e-learning system on a broader level. In the other countries the partner anyway are preparing collaboration with educational institutes.
Open and distance learning
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
open and distance learning
Product information The result of the project is a comprehensive e-learning system for professional education and training in organic retail with six countries versions and in seven languages. It contains 12 basic modules and units with practical knowledge (organic farming, processing and trading structures), product knowledge (about the assortments vegetables, fruit, dairy products, grain and other dry products) and information on the retail (management, marketing, communication, economics). The learning platform is based on Moodle CMS software and uses the latest e-learning tools.