Project Type Innovationstransfer
Das Projekt “J-Cint” integriert das Geschäftsmodell „JobCreator International Network and Web Services“, mit dem bereits in den Niederlanden, Rumänien, Spanien und Island experimentiert wurde, mit dem Ziel, die Hauptprobleme des europäischen Arbeitsmarktes zu überwinden. Die von Arbeitsvermittlungs- und Reintegrationsagenturen angewandten Maßnahmen, die zwischen verfügbaren Arbeitskräften und der Nachfrage potentieller Arbeitgeber vermitteln, sind oft unvollkommen und liefern nicht die gewünschten Ergebnisse.
Überträgt man den interaktiven Jobvermittlungsdienst in dieses Projekt, so erhält man einen flexiblen Arbeitsvermittlungsdienst, der in allen europäischen Ländern angewendet werden kann: er eröffnet neue Wege auf dem Arbeitsmarkt sowohl für Jobsuchende als auch für Arbeitgeber und erhöht die Funktionalität der berufsbildenden (VET) Organisationen.
One of the main problems in the European labour market continues to be the imperfect matching mechanisms connecting the available work force (working and unemployed job seekers, students in the final phase of vocational education), with the demand of employers.
A large part of the work force remains unemployed, while at the same time vacancies remain unfulfilled. Existing methods of matching supply and demand, as applied by employment and reintegration agencies, do not yield the expected results.
Innovation in the realm of job matching is coming from sources like the Dutch JobCreator network and web services. It consists of vocational training centres and reintegration agencies. It serves people who are looking for a job, as well as employers, by providing a well designed platform where they can meet virtually.
* Job seekers and students looking for apprenticeships may put their digital CVs on a web server, where (registered) employers can see them, using search engine facilities.
* Employers may place their vacancies on the web server where job seekers may find them, using search engine facilities.
A very strong feature has been the Video CV, a short movie in which the job seeker can present himself or herself. The Video CV can be stored using an advanced compression technique, allowing the movies to be viewed perfectly from any internet access point, even if it is not broadband. Experience has shown a strong preference of employers to choose from
available Video CVs, instead of only from written CVs.
The web service is supported by a low cost call centre, serving the interests of job seekers, the employment or reintegration agencies and the vocational education institutes, by launching active matching actions.
Through existing networks (including the LdV partnerships FLOW, Social Return and CIRCE) a group of partners has been gathered with the aim to transfer and implement this innovative development in new countries, while being supported by the source organisations. The JCint partnership was well equipped for this task, as all members had abundant experience with key aspects of economic development, labour market evolution, educational innovation and the operational aspects of European projects.
The impact of creating faster and better matches in employment has been proven already in the country of origin, all the more reason to transfer this concept.
The J-Cint project objective was to transfer the business model Job Creator International Network and web services already experimented in The Netherlands, Romania, Spain and Iceland with the aim of overcoming the main problems of the European labour market, that is the imperfect matching mechanisms connecting the available work force (working and unemployed job seekers, students in the final phase of vocational education), with the demand of employers. The existing methods of matching supply and demand, as applied by employment and reintegration agencies, do not yield the expected results.
Through existing networks gathered by the partners participating in this project, they worked at the same main objective: transfer and implement this innovative development in new countries, while being supported by the source organisations.
The impact was the creation of a faster and better matches in employment, that has been proven already in the country of origin, all the more reason to transfer this concept.
The sectoral aspects of the Innovation Transfer of the JobCreator were related to moving this service form its original operational context (employment service for the labour market) to the field of vocational education and training. The features that enabled effective job matching were just as well served the purpose of finding suitable apprenticeship placements by students and offering these placements by employers. The natural extension of the service was done in order to facilitate international mobility of students (and job seekers): the English version of the JobCreator platform enabled cross border communication and preparation of apprenticeship contracts, both between individuals (students and personnel managers) as between institutions (schools and companies).
From the original Dutch context, the service was handed over to new network coordinators in Italy, Spain, Romania and Iceland, where the services were adapted to the national context, for implementing an employment service and reintegration approach in other economic and labour market environments other than the one for which it was designed (the Netherlands).
The actions carried out within this project foresaw:
- RESEARCH on the VET and labour market national situations for identifying the key actors and stakeholders in national and regional employment services and their relation with the vocational education field. The objective was also to find the points of motivation for key actors to participate in or to give support to the introduction of the JobCreator, to define the diversification needs of the JobCreator Services according to national differences as detected in the research phase and to explore the potential of international (cross border) job matching.
- BUILDING OF A MARKETING STRATEGY for adapting the JobCreator Service to the national contexts, establishing a marketing approach for introducing the JobCreator in the national contexts and defining the conditions of the international (cross border) job matching.
- MARKETING ACTIONS TOWARDS VET SECTOR AND LABOUR MARKET in order to support the implementation and valorisation process by providing information on and developing promotion tools, dissemination approaches, marketing instruments. The aim was also to increase the acquisition power of the JobCreator service concept in the national and regional contexts of the partner countries and to include the international (cross border) employment services in the JobCreator system.
- DEVELOPMENT OF THE JOB CREATOR SERVICE
In this phase the web based employment support services were implemented and the final aim was to reach a sustainable service delivery (business) status and to promote cross border (temporary) work mobility.
During the whole project a dissemination and valorisation strategy was the basis for the valorisation of the innovation transfer process, for guaranteeing the promotion of best practices, experiences and the diffusion of the added value of the new services in the transfer countries.
Anerkennung, Transparenz, Zertifizierung
Berufsorientierung und -beratung
Zugang für Benachteiligte
Erbringung von Sonstigen Wirtschaftlichen Dienstleistungen
Erbringung von Sonstigen Dienstleistungen
Information und Kommunikation
Erziehung und Unterricht
Erbringung von Finanz- und Versicherungsdienstleistungen
Verarbeitendes Gewerbe/Herstellung von Waren
Gastgewerbe/Beherbergung und Gastronomie
Gesundheits- und Sozialwesen
Verfahren zur Analyse und Prognose des Berufsbildungsbedarfes
Transparenz und Zertifizierung
Beschreibung neuer Berufsprofile
The project produced, wihtin each specific work-package some main considerable products, listed herein:
Market Research on Employment Services:
List of stakeholders for the implementation process of the JobCreator with descriptions of their role in employment and educational services
Functionality requirements per country for further development of the JobCreator web platform, including cross border job matching.
5 Research reports (one for each country involved in the project).
System Development; Marketing Strategy
Five new language versions of the JobCreator web service in (EN, IS, IT, ES, RO).
Adapted full functional web service system. Diversification of system parts according to national specifications.
Marketing plans developed and implemented at national and regional level, in close interaction with the development, adjustment and national diversification of the JobCreator system.
Outlining international job matching services and the necessary mobility support structure and development of system functionalities that are needed to include international (cross border) employment services into the JobCreator webservice.
First marketing actions towards VET sector and labour market
Marketing plans for the national and regional implementation process
Specific marketing (dissemination), business instruments and educational support
Implementation and Deployment of the JobCreator service Deployment
National marketing plans
European Conference: “Fast Forward to the Future: opportunities for European Innovative Employment Services”
Full documentation set to support future transfer activities