Title JobCreator International Network and Web Services
Project Number 2009-1-IT1-LEO05-00185
Product Marketing plans for the national and regional implementation process
Title Marketing plans for the national and regional implementation process
Product Type distribution methods
The partners carried out marketing strategies at both regional and National level (IS, IT, NL, ES, RO) alongside the development, adaptation and diversification of the JobCreator system.
There have been included also job and VET matching systems at international level to guarantee support to European mobility.
The marketing plans (one in each country involved in the project) included:
- Objectives: foreseeable results in the JobCreator System will be implemented and results real and quantifiable;
- Analysis of competition: market analysis carried out in the previous step as an integration to the marketing strategy;
- SWOT analysis: strong and weak points in the JobCreator System (Strengths and Weaknesses); assessment of risks on the market (Opportunities and Threats);
- Strategies: actions to reach the objectives;
- Action plan: actions, operators, schedule, costs.
- Control: monitoring of activities.
Target group direct beneficiaries (students and people searching for a job, VET organizations, public and private job matching services, public bodies...)
The main results of marketing plans lied in the adaptation of the JobCeator system in the national contexts and in relation to the marketing approach, the characteristics of the labour market and in the professional training systems analysed in the national marketing plans of each partner country.
Each partner has developed marketing strategies and plans at regional and national level.
Area of application
National marketing plans were been key aspects for the development and activation of a network of stakeholders as a support to the JobCreator service. The plan developed also the potential of the platform thus making job seeking at regional, national and European level easier.
A strategic marketing plan and the training and professional career management favoured the development of integrating training paths to support jobseeking also through the involvement of all the main stakeholders ( Young and adult seekers who are looking for employment or have left their previous one; companies; Job centres and temporary employment agencies: Professional training organisations; authorised public and private job brokers; research centres; public authorities and policy makers).