Title Education in a Virtual World (E-VIWO)
Project Number 2010-1-FI1-LEO05-03043
Product Marketing for entrepreneur
Title Marketing for entrepreneur
Product Type teaching material
Marketing Text In this marketing course the students and teachers use Second Life as a testing and lerning environment.
Description A marketing course for students. During the course they define marketing, describe their strengths and weaknesses and identifies marketing tools and channels. The course also involves marketing objectives, type of products, target market, market structure, strategies and pricing.
Teachers and students/IT and Arts & Design, Language learning
Technical and vocational secondary education
The marketing for entrepreneur course was developed by Cardonald College and lasted 6 weeks. This product was developed in order to have a structured planning and preparation for the Virtual Fair. The activities could also be implemented in this course in a natural way using Second Life as a testing and lerning environment. The material was published on Moodle and free for all partners to use while preparing for the Virtual Fair. The material covered marketing theory basics and the marketing mix as well as a glance at what marketing and market research is. A few case studies on entrepreneurs and in particular on the Google story were also offered.
Alongside the marketing course the students also worked in Second Life. The students were divided into groups where they had discussions on their intended project for the Virtual Fair. The task for the virtual fair was used as their assessment material.
The students first had to decide on the product and them work on a marketing concept and a presentation for the Virtual Fair.
This result supports the successful completion of work package objectives since it provides information in a simple and concise manner.
Area of application
Product Languages English