Title Relating Experience: Advancing Collaborative Tourism (RE:ACT)
Project Number UK/10/LLP-LdV/TOI-331
Project Type Transfer of Innovation
Country UK-United Kingdom
Marketing Text The RE:ACT project brings together partners in Wales, Sweden and Bulgaria. Over a two year period the partners will be engaging with the tourism industry to create an accredited qualification in social media for the European tourism industry.
Summary Social media (web 2.0) is paramount in initiating economic potential and improving customer services and relations within the tourism industry; customers are now engaging in social media and businesses need to respond in order to contribute to a competitive European tourism industry. This project responds by adapting an innovative model which combines formal and informal learning delivered flexibly, online tailored to the culture and the workplace, to provide a solution to the need for management level training and engagement in social media within the tourism industry. It aims to create, through transfer and adaptation of innovative content from Trinity University College Carmarthen, Wales, an accredited qualification in social media (web 2.0) combining formal and informal collaborative online learning for the European tourism industry. Formal learning will be based on collaborative online learning based within a Virtual Learning Environment (VLE) – this learning will be further developed within an informal context through the establishment of an online collaborative community for the tourism industry. The project consortium, through the engagement of the target group of tourism micro-businesses and SMEs throughout the project, aims to produce a tangible product which can be commercialised and rolled out to the wider European context. The project partners, from Wales, Sweden and Bulgaria represent a combination of education, IT consultancy and grassroots tourism industry partners who together have the skills necessary to adapt a training programme specifically for the needs of the European tourism industry, which is culturally and sectorally adaptable. Short term impact includes increased confidence, qualification levels, skills development, knowledge exchange and lifelong learning – which will take place within a transnational context. Longer term impact includes increased business yield, customer satisfaction and the creation of a pan European learning network for the tourism industry
Progress to Date:
The social media tourism @ work programme was piloted with members of the tourism sector in Wales, Sweden and Bulgaria. Following the pilot an evaluation was undertaken with participants and this has further helped to inform the development of the programme. The evaluation results were presented at the EduLearn Conference in Barcelona in July 2012, with a paper entitled 'RE:ACT - Evaluating the Emergent Model for Online Informal Learning and Community Development.' The project completed at the end of September 2012, with a final consortium meeting held in Wales. The training programme is being made freely available for local cultural adaptation and will also feature as part of the professional practice framework at University of Wales Trinity Saint David.
Recognition, transparency, certification
Open and distance learning
Utilization and distribution of results
Accommodation and Food Service Activities
Arts, Entertainment and Recreation
open and distance learning
material for open learning
transparency and certification
program or curricula
Product information The Social Media Tourism @ Work training materials are currently available in English, Welsh, Bulgarian and Swedish, together with facilkitator guides. Withinh the training participants are able to build on their own business context by engaging in activities within a learning model which combines formal and informal learning and emphasises collaboration. One of the partners, European Community Networks AB - based in Uppsala Sweden has now also adopted the collaborative community which has been termed the European Tourism Network and is actively working to expand this out beyond the original partner nations.