Title NEXT - Creativity and innovation for industry
Project Number 2009-1-IT1-LEO05-00275
Product Creativity Today.. Driving Innovation for the future
Title Creativity Today.. Driving Innovation for the future
Product Type teaching material
This books helps individuals, companies and organisations to innovate. It is the result of a 2-years program in which methods and techniques were tested and developed. the focus is on the front-end of innovation, the ultimate point where new ideas come alive.
To us, this book is like a beautiful stone, gracefully thrown in the water, a multinational effort to bring the power of creativity and innovation to people who will take it everywhere they like.
Description This has become a practice book, ready to use for anybody at any moment, to discover the own creative mind, to organize a professional brainstorm or to establish a creative environment.
Target group Individuals, companies and organisations willing to innovate
Result Hard copies publication in 4 languages: English, Italian, Romanian, Hungarian; web oublication within ISSUU platform and project website.
Area of application Learning, creation, innovation