Title Transferred AURORA Products – New Opportunities for Rural Tourism
Project Number LLP-LdV-TOI-2009-LV-004
Product Cultural Tourism Module
Title Cultural Tourism Module
Product Type CD-ROM
Marketing Text Cultural tourism module is a part of the training program that promotes improvement of tourism products, competitiveness of rural tourism business, motivation for lifelong learning to acquire new skills and competencies.
The Cultural tourism training module is practically oriented. Its main purpose is to provide knowledge and skills that have a strong link to practice. There are a lot of practical examples, case studies, real suggestions and advice. The textual material is supported with illustrative photos and figures. The module includes sections: Main Concepts and Main Cultural Tourism Products. The module provides knowledge about the most important things which are necessary in the process of new product development and their promotion in the market, including how to make resources inventory and interpret different cultural assets, how to start story telling and create qualitative cultural tourism products. Each unit of Cultural tourism products characterizes one of the cultural tourism product groups: architecture and archaeology; sites of historical interests; ethnography; culinary heritage (gastronomy); arts and crafts and cultural events. Cultural products which are based on natural resources constitute a separate unit: Nature. The training module provides the basic principles of sustainability and green tourism.
Each unit of cultural tourism product has been created in our project partner countries – in Latvia, Finland, Sweden, the Netherlands and Spain. Therefore it is an excellent opportunity for students and entrepreneurs not only to read the theory, but also to study international experience: to learn more about different tourism products, to assess different approaches in interpretation of heritage, to get new ideas. There are self-assessment questions and tasks at the end of the sections and units, as well as practical tasks for skill development.
Target group The target groups are entrepreneurs, who are already involved in rural tourism and entrepreneurs who want to start rural tourism activities as well as tourism students, service providers, European rural tourism organizations, public authorities, and vocational training institutions.
Result The Cultural Tourism module is created according to the main target groups. According to the project objectives, it is the main product. The structure and text of module is written taking into account the previous knowledge of the main target groups: students, entrepreneurs and future entrepreneurs.
Area of application