Title Transferred AURORA Products – New Opportunities for Rural Tourism
Project Number LLP-LdV-TOI-2009-LV-004
Product Accommodation in Rural and Regional Tourism
Title Accommodation in Rural and Regional Tourism
Product Type CD-ROM
Marketing Text Accommodation module is a part of the training program that promotes improvement of tourism products, competitiveness of rural tourism business, motivation for lifelong learning to acquire new skills and competencies.
Description The Accommodation module provides information on how to operate in accommodations located in regional, rural and mountainous areas. Generally accommodations in rural tourism are characterized by a small scale of facilities and activities, low environmental impact, and provision of service to a specific category of tourists. These tourists are flexible, look for active ways to spend vacation, and travel with a purpose of self-, nature- and world discovery. In the first section the student gets an idea what rural tourism is in Europe. The other sections are describing facilities and services, location and surroundings, service quality and prices, professionalism of personnel and efficiency of advertisement, and other factors determining the success of such an accommodation. This module can serve as a basis for starting and running your own accommodation business.
Target group The target groups are entrepreneurs, who are already involved in rural tourism and entrepreneurs who want to start rural tourism activities as well as tourism students, service providers, European rural tourism organizations, public authorities, and vocational training institutions.
Result The Accommodation in Rural and Regional Tourism is created according to the main target groups. According to the project objectives, it is the main product. The structure and text of module is written, to take into account the previous knowledge of main target groups: students, entrepreneurs and future entrepreneurs.
Area of application