Project Type Transfer of Innovation
Marketing Text ESPA 2.0 project provides high quality didactical materials enabling open and distance learning of business Spanish, as well as innovative communication tools facilitating contacts between SMEs from Eastern and Central Europe with Spanish companies. It is based on a successful previous project ESPA EST, transfers its best practices to new countries and develops new useful products.
Summary ESPA 2.0 project aimed at facilitating and supporting development of business cooperation between Eastern and Central Europe and Spanish-speaking countries, increasing mobility of participants and their competitiveness on labour market. To achieve this goal 4 products of a previous ESPA EST project: ESPA Learning, ESPA Dictionary, ESPA Info and ESPA Base have been improved and transferred to the new countries. It's worth to mention that 2 new products ESPA-B2B and ESPA-Society have been developed. The project was performed by the partnership of 6 companies and institutions of various activity profiles from Spain, Poland, Bulgaria, Romania, Slovakia and Latvia.
The ESPA 2.0 Project was based on results, practices, experience and products created in the process of the ESPA EST Project implementation in 2005-2007. ESPA EST Project was realized within the framework of Leonardo da Vinci Project by partners from Spain, Czech Republic, Hungary and Poland. It resulted directly from the fact of UE expansion to new East European countries. The first challenge was to introduce and promote new opportunities of business contacts for SME sector between Western and Eastern Europe, including Spanish-speaking world. Apparently, business contacts between Spain and Middle-East Europe are developing well, but in many cases lack of knowledge of Spanish language poses an obstacle for their dynamics. The solution to this important problem, proposed in projects ESPA EST and ESPA 2.0 is: to create materials and tools for learning Spanish which would simultaneously be used for business purposes.
Project ESPA 2.0. implemented all purposes of Project ESPA EST, and, furthermore, transfered its results to new countries of Middle-East Europe (Slovakia, Romania, Bulgaria, Latvia, Lithuania, Estonia, the Czech Republic, Hungary, Poland). The main aims and objectives were as follows: development of common business strategies, contribution to the growth in competitiveness of European companies, as well as facilitating the development of commercial contacts between SMEs in Middle and Eastern Europe with Spain. The basic tool indispensable in this process is a specially designed, developed and evaluated course of business Spanish. Hence, the aims and objectives of the project were covered also by the development of language skills, business skills and mobility of the project participants.
In the process of ESPA 2.0 Project realization, 4 main products of ESPA EST Project have been transferred: ESPA Learning, ESPA Dictionary, ESPA Info and ESPA Base. These products were a subject to minor substantive (methodological) and quality modifications, and then have been properly adapted linguistically to new countries. Moreover, two new products have been prepared. ESPA-B2B product to enhance business communication of entrepreneurs from Middle and Eastern Europe with Spanish companies and institutions and ESPA-Society product for modern dissemination.
The impact of the project on target groups and sectors in short term have been visible mainly in development of language skills and access to useful business information. In long term it will result in increased competitiveness and mobility of end-users on labour market. The impact on geographical areas have been, in short term, presented by increase of international private and professional contacts and in long term by increase of business exchange and improvement in cohesion of European market. Due to several dozens of economic similarities among Spain and countries from the East, the entrepreneurs found an economic niche of cooperation and the ESPA 2.0 project is the greatest supporter for them to start the cooperation and find a new business partners. The other products of ESPA 2.0 project such as ESPA BASE, ESPA B2B, ESPA Society and ESPA Info made the project a compendium for entrepreneurs and at the same time has become a platform for exchange of business experiences and a place to start business cooperation. All these tools make the ESPA 2.0 project a professional and modern product for entrepreneurs. It facilitates international contacts and provides a possibility of starting cooperation. Moreover the ESPA 2.0 end users found our project a unique internet course, which is based and built on entrepreneurs' experiences and that aspect was many times underlined as a very important quality of the course and the project. It is important to emphasize that the methodology of ESPA learning and the experience of ESPA 2.0 authors had a huge influence on ESPA 2.0 and its results.
Open and distance learning
Electricity, Gas, Steam and Air Conditioning Supply
Accommodation and Food Service Activities
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
Agriculture, Forestry and Fishing
material for open learning
open and distance learning
Product information In the process of ESPA 2.0 Project realization, 4 main products of ESPA EST Project have been transferred: ESPA Learning, ESPA Dictionary, ESPA Info and ESPA Base. These products were a subject to minor substantive (methodological) and quality modifications, and then have been properly adapted linguistically to new countries. Moreover, two new products have been prepared. ESPA-B2B product to enhance business communication of entrepreneurs from Middle and Eastern Europe with Spanish companies and institutions and ESPA-Society product for modern dissemination. The consortium is observing interest in the project growing every month, that’s why it is anticipated that in a year from now in each of the partner countries the number of end users should increase twice. The calculations are based on data from companies which can be found in the database of ESPA Base product and the number of comments under all products of the project. It should be emphasized that the best effects of dissemination activities undertaken by the partnership will be seen after the end of the Project funding. Because the ESPA 2.0 project is supported by a number of institutions, the interest in the project is expected to increase mainly among entrepreneurs, students and managers.