Title European Training Certificate -Access for all in the Tourism sector
Project Number 2009-1-SE1-LEO05-02280
Project Type Transfer of Innovation
Marketing Text Greater profits are waiting for those businesses who cater well for the accessible tourism market. The access training e-learning is an on-line training course addressing ways of improving tourism businesses and serving costumers with specific access requirements. This course aims to give managers and staff in small and medium sized tourist businesses a general introduction to customer care issues when welcoming and providing services for guests who have disabilities or particular access needs.
The European tourism sector faces challenges of increasing global competition and demands for sustainable and higher quality products and services, with greater value for customers. One of the key areas where the tourism sector can improve its competitiveness and increase market share is in "accessible tourism", catering especially for disabled persons, senior travellers and their families. EU studies have shown that the market size for accessible tourism in Europe is at least 127 million persons (OSSATE, 2006). Yet the demand far outweighs the present market supply. In addition to the economic incentive for tourism providers to make their tourism products and services accessible for all visitors, the EU has signed up to the 'UN Convention on the Rights of Disabled People 2006', which points to the requirement of 'access to tourism and leisure' (art. 30). This signals the political imperative of enabling disabled citizens in the EU to participate fully in tourism. Tourism training programmes will play a vital role in preparing managers and employees to deliver their services in appropriate ways, respecting not only the diversity of customers' access needs but also specific requirements related to disabilities or long-term health conditions.
The project has delivered an online training programme for staff training in accessible tourism services. Innovative pilot training schemes and materials has been developed by the project partners, and analysed by a transnational teams of experts. The Consortium is made up of partners experienced in accessibility and training.
A modular system for training and certification has been developed, taking into account 1). the access needs of customers, 2) knowledge skills and competences needed by trainees, 3). the current state of the art in hospitality and tourism service training, and 4). the European Qualification Framework.
In the project research and proposals has been made for a feasible certification programme for European, national, regional and local vocational training systems. Pilot testings has taken place with trainees from target groups in each participating country.
A tested model of the "ETCAATS - European Training Certificate - Access for All in the Tourism Sector", is now offered via an online training environment, providing a standard for a transferable qualification based on modular and extendable courseware. The made research on a common certification framework can be a valuable base for future work. The training framework and tools has provided a Europe-wide reference for future training courses in accessible tourism, leading to a moderated, effective and efficient delivery and certification of access training in the tourism sector. The first results has been very well recieved by target groups, that also has verified the big need of a useful training tool like ETCAATS.
Description The course is made up of four obligatory module, and additional specialist modules. All managers and staff should follow the first four modules in sequence. The specialist modules are optional and may be taken by managers or staff who wish to have knowledge about the particular subjects. The access training e-learning also includes e-learning sessions with more than 30 knowledge and scenario based sessions, covering business development tips, good practises, videos and reference sources; e-quizzez with feedback and e-certificate that is issued to e-learners on successful completion of the sessions and e-quizzes. The e-learning platform and course content is designed to be accessible, following the WAI-WCAG 2.0 level A.
Open and distance learning
Access for disadvantaged
Utilization and distribution of results
Recognition, transparency, certification
Public Administration and Defence; Compulsory Social Security
Transportation and Storage
Accommodation and Food Service Activities
Professional, Scientific and Technical Activities
Human Health and Social Work Activities
Other Service Activities
Information and Communication
Arts, Entertainment and Recreation
Agriculture, Forestry and Fishing
Administrative and Support Service Activities
Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
description of new occupation profiles
material for open learning
open and distance learning
program or curricula
procedure for the analysis and prognosis of the vocational training requirement
Main product of the project is the e-learning platform and course content as well as research and findings on a certification framework.
The project deliverables:Reports: “Database of training programmes”; “Tourist accessible service report /Staff training needs assessment”; “Curriculum handbook”; “Pilot training reports”; “Report of training assessment workshop”; “A roadmap to certification, report and proposals”; “Evaluation and impact report”; “Valorisation Plan”; “Report on dissemination actitivites”
Project websites: www.etcaats.eu; www.accesstraining.eu
Brochures: Project Flyer; Project Brochure
Projecthomepage www.etcaats. eu; www.accesstraining.eu