Project Number LLP-LDV/TOI/2007/PT/17
Product Awareness program
Title Awareness program
Product Type material for open learning
Marketing Text To sensitize the participants for the question of HSW. How to raise awareness (as creation of willingness between the partners), good for the implementation of changes in HSW.
As all the products on which the project is based, the process of exploiting their innovative results is by transferring these products to similar training institutions that can integrate them, adapt them, and finally, in some cases, apply them in companies that show the needs that the products aim to suppress. So, the exploitation of the products/results is based in two main processes: first, the integration and adaptation of the products, preparing them to be applied in different cultural contexts, and enriching them at the same time. The end of this process is the first result of the project, by creating the “new products”, as a result of the adaptation process. And then, the implementation of the products on these cultural/professional contexts, creating results and impacts on these contexts. So, the exploitation of products strategy is based on a process of transferring –adaptation (first level of results) – implementation (not in all cases).
About the present product, the type of result of this process is the constitution of a Communication and marketing plan based on the original “awareness program”, aiming the dissemination of the information about HSW needs in contextual situations.
Target group Directors and employees of companies
Result The type of result of this process is the constitution of a Communication and marketing plan based on the original “awareness program”, aiming the dissemination of the information about HSW needs in contextual situations.
Area of application Applies in all areas