Project Type Transfer of Innovation
Marketing Text The Project aims to create new learning packages for on-line delivery, promoting “The Accessible City” concept and improving the skills, knowledge and awareness of companies and employees associated with the tourism sector. This transfer of innovation project builds on the ERTD “European Rural Tourism” Pilot Project www.ertd.info
This ToI proposal addresses the needs of people with functional diversity (those with temporary or permanent mobility, sensorial, intelectual or organical difficulties) in order to promote the universal accessibility. EU policy focuses on the needs of all citizens to participate in all aspects of life – cultural, social, economic and leisure-. A key emphasis is providing equality of opportunity for all. This project focuses on these needs within the tourism sector – hospitality, hotel, catering, service, transport and support services-. Tourism is a major economic driver in Europe – given its rich cultural diversity and heritage-. The sector is growing and within that the number of visits and travels by those suffering from temporary or permanent disability, the elderly and those with limited mobility is increasing. By 2020 some 20% of the EU population will fall within this category.
Current Vocational training in Tourism in Europe does not recognise the impact or implications of this sector of society and the rights of tourism for all. This project will build on the experience and expert currently being undertaken to create ‘the Accessible City’ in San Sebastian, España. It aims to ensure training and continuing professional development of professionals, employees and enterprises is geared to raise the awareness and provide skills to those working in and supporting the hospitality, service and tourism sectors thus delivering ‘Tourism for All’. The Tourism sector must adapt and redress the lack of access, improve facilities and raise the skills of those in the sector.
Aims of the project:
1)To transfer the experience, knowledge and holistic approach to tackling Accessibility of Donostia-San Sebastian and promoting ‘Tourism for All’ to new partner states and Cities/municipalities.
2)To build on the work undertaken in this field through projects such as Diada, EU For me and to adapt, build on and transfer the model approaches developed through ERTD project to new target groups – through ‘The Accessible City’
3)To adapt the findings / products of 2. above to create a new learning package - ‘the Accessible City’, to improve the skills and knowledge of those working in the Tourism sector
4)To pilot the learning package to enterprises – owner / managers and employees in the hotel, catering outlets, transport and support service agencies
5)To investigate the potential for the learning package to be integrated into national VET programmes
Access for disadvantaged
open and distance learning
Main outcomes of the Project include:
-A common European guide to accessibility
-The production of a new Training package developed on line to be tested and evaluated by the target groups
-A teachers guide incorporating a ‘how to’ guide to the learning methodology
-A good practice guide based on ‘case study’ templates and an investigative report of the practical integration of the learning modules in to national curricula.
Report on the long term sustainability of a European Network ‘The Accessible City’ to include marketing and promotional mechanisms that can be applied by Local Authorities.
-Impact is anticipated on national VET systems across partner countries and on tourism SMEs and professionals/employees in terms of economic development – through ‘The Accessible City’ Network.