Title Quality & Innovation in Vocational Training for Enterprise Cultural Heritage management
Project Number 504470-LLP-1-2009-1-UK-LEONARDO-LMP
Product Revised English Version
Title Revised English Version
Product Type material for open learning
Marketing Text The ECH Management Training Material
The ECH Management Training Material is organised in four learning modules which offer entrepreneurs, managers and workers the opportunity to develop new competencies which will enhance the competitiveness of their SME by helping them to use the economic value of their unique cultural heritage.
Brand Management Identification of the key elements of a brand and planning brand strategies.
Heritage Management. Enhance creativity and quality and organisation of tacit and explicit knowledge to manage SMEs’ cultural heritage.
Change Management. Processes, tools and techniques to effectively realise and. manage business change.
IPR Management. Understanding the benefits of protecting the intellectual property represented by the SME’s cultural heritage.
Target group Partners
Result Materials can be found at http://www.enterpriseculturalheritage.org/en/e-learning.html
Area of application
Product Languages English