Project Number 503150-LLP-1-2009-AT-LEONARDO-LMP
Product Product 4 - FILM, Video-Podcasts
Title Product 4 - FILM, Video-Podcasts
Product Type Film
Marketing Text The film shows winegrowers from different regions each in their specific environment, but communicating in many languages; it gives the target group a taste of what professional multi¬lingualism can be.
Description The impulse film VinoLingua is being shot on location in the promoted regions with typical regional winegrowers. It will present a wine tasting in the four project languages and should show that a communication between winegrowers with different mother tongues is feasible and can be a reality. Didactic videos with other typical scenes will be shot and used for exercises. Film is an ideal medium to convey connotations and interpretations and thus improve communi¬cation on a European level. The impulse film serves mainly to promote the project. But in addition, certain scenes will be formatted to suit language learning.
Winemakers, associated project partners,
further target groups like sommeliers, restaurant-managers and wine-lovers,
decison makers, policy makers
persons who are interested in foreign language learning
The VinoLingua film(s)
The medium film plays a multi-faceted role in the VinoLingua project. First, as the medium of the spoken video corpus of wine tastings, vineyard visits and related situations that forms the basis of the linguistic analyses and determines the content of the study units. Second, as the impulse film which wants to motivate winegrowers to learn languages by showing how winegrowers from different project regions present their wine in a foreign language (see below). Third, as the video podcasts for which the most significant passages of the rich video materials have been selected in order to construct listening comprehension and other exercises. And fourth, in the video passages that form part of the texts of the level 3 lessons and confront the learner with authentic material didactically exploited.
The VinoLingua impulse film was shot on location in the promoted regions with typical regional winegrowers. It presents wine tastings in the four project languages and shows that a communication between winegrowers and foreign language clients as well as between winegrowers with different mother tongues is feasible and can be a reality. Film is an ideal medium to convey connotations and interpretations and thus improve com¬¬mu¬ni¬cation on a European level. The impulse film serves to promote the project, for instance at wine fairs, local wine events or big winegrowing and viticulture con¬gresses. It is meant to inform the target group about the existence of the project and to make winegrowers wish to learn foreign languages. It shows them that this is acces¬sible to them by presenting some models (plurilingual winegrowers) to identify with.
Area of application Language for Specific Purpose - Wine, Winemarketing, Wine industry, Wine culture
Product Languages German