Title Brand and Merchandising Manager for SMEs of the children's fashion sector
Project Number 503622-LLP-1-2009-1-ES-LEONARDO-LMP
Project Type Development of Innovation
Country EU-Centralised Projects
Marketing Text The role of the Brand Manager is a key factor in the management of SMEs in the Children’s fashion sector, including clothes, shoes and all the children care products in general. Their functions and responsibilities are not determined yet, but must take in charge all the issues related with the perception, visualisation and communication of the brand, looking to reach the defined target groups with the required values, as well as their adequation to the strategic mission and vision.
Summary This new profile requires a training that does not exists now, as was the case some time ago of the designer profile.This training requires a sound curriculum, able to transfer to the future professionals the knowledge and skills that they need. First of all it is necessary to define the professional profile, and finally to define and develop training system and materials.
The objectives of the project are:
- to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector;
- to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework;
§ to define and develop a training system ICT based, as well as the corresponding training materials; and
§ to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results.
Utilization and distribution of results
Recognition, transparency, certification
Open and distance learning
Access for disadvantaged
Professional, Scientific and Technical Activities
Other Service Activities
program or curricula
description of new occupation profiles
material for open learning
The braM project has developed the braM Platform, a web base course, addressed to obtain an effective and efficient management of the children's fashion brands and their merchandising in the market.
The course is divided into four modules :
- Business of Fashion
- Fashion Brand Management
- Consumer behaviour
- Fashion Retail Management and Marketing.
It is based on the Interaction between :
- a multilanguage web tool
- 2 text books
- a tutor