Title Brand and Merchandising Manager for SMEs of the children's fashion sector
Project Number 503622-LLP-1-2009-1-ES-LEONARDO-LMP
Product WP2: Vet Curriculum
Title WP2: Vet Curriculum
Marketing Text The objective is to define the curriculum that must follow the brand managers, taking into account the starting point from the analysis done and the required competencies.
Description The curriculum will include essential principles of Brand Management, with a focus on consumer-driven and demand-driven approaches. The elements to be considered are market trend analysis, marketing and promotion of brands, consumer insight processes and the development and launching of brands.
Area of application
Product Languages English