Title Brand and Merchandising Manager for SMEs of the children's fashion sector
Project Number 503622-LLP-1-2009-1-ES-LEONARDO-LMP
Product Public part of the progress report
Title Public part of the progress report
Product Type others
Public part of braM progress report: Brand & Merchandising Manager for SMEs in the Children's Products Sector.
Reporting period: From 01/09/2009 to 31/09/2010
Target group The results of the project, besides their focus in children’s fashion sector, will be applicable to all the SMEs working in sectors with high value of the brand, and with a commercialisation channel composed mainly by multibrand and/or independent retailer shops. Thus, their impact will be broad in the set of European SME.
The objectives of the project are:
- to define a professional profile for the Brand Manager of SMEs in the children’s fashion sector;
- to define and develop a curriculum for the VET (Vocational Education and Training), as an European standard, including a qualification and recognition framework;
- to define and develop a training system ICT based, as well as the corresponding training materials;
- to deploy a pilot action, with the corresponding evaluation and readjustment of the previous results.
Area of application
Product Languages English